At a glance
AI generatedTL;DR
As a Senior Growth Marketing Manager at Opendoor in Toronto, you will lead the execution and optimization of paid media campaigns across search, social, CTV, direct mail, display, and programmatic channels, aiming to hit seller acquisition targets while improving CAC efficiency and ROAS. This strategic role involves managing a $xxM annual media budget, leading a team of 2-3 channel managers, and building scalable systems for campaign management and experimentation. You will track key metrics like CAC, ROAS, MER, and conversion rates using tools such as Google Ads, Meta Ads Manager, and data warehouses, while also leveraging AI to automate workflows and enhance decision-making processes. With a focus on high-consideration businesses, you must have hands-on experience in performance marketing and strong analytical skills for attribution analysis and A/B testing.
Skills
What you'll do
- Own channel strategy across paid search, social, CTV, direct mail, display, and programmatic.
- Build and prioritize experimentation roadmap based on business hypotheses.
- Manage daily campaigns and budgets to meet weekly and monthly CAC targets.
- Track and report key metrics like CAC, ROAS, MER, and conversion rates by channel.
- Identify anomalies quickly and propose fixes before escalation is needed.
- Lead and develop a team of 2-3 channel managers or specialists.
What we're looking for
- 7+ years in performance marketing with experience managing significant paid media budgets.
- Proven track record of improving CAC and ROAS in high-consideration businesses.
- Hands-on expertise across all major paid channels including search, social, CTV, direct mail, display, and programmatic.
- Strong analytical skills for attribution analysis, cohort analysis, A/B testing interpretation, and performance reporting.
- Experience leading a small team or mentoring junior channel managers.
- Proficiency in Google Ads, Meta Ads Manager, and familiarity with data warehouses like Snowflake or BigQuery.
- Incrementality-first thinking and test-and-learn orientation to optimize marketing strategies.
Employer
About Opendoor
Opendoor is a digital real estate marketplace that buys and sells homes directly to consumers, simplifying the home selling and buying experience through instant offers and transparent pricing. Industry: Real Estate Technology & iBuying
Opendoor currently has 35 open roles on FindRole.
Listed pay typically runs $156,800–$337,450 across 6 roles with salary data.
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