At a glance
AI generatedTL;DR
As a Senior Growth Marketing Manager at Opendoor in Miami, you will lead the execution and optimization of paid media campaigns across search, social, CTV, direct mail, display, and programmatic channels, aiming to hit seller acquisition targets while improving CAC efficiency and ROAS. This strategic role involves managing a $xxM annual media budget, leading a team of 2-3 channel managers, and building scalable systems for campaign management and experimentation. You will track key metrics like CAC, ROAS, and conversion rates, partner with Growth Science on incrementality testing, and develop performance dashboards to drive decisions. Required skills include hands-on experience with Google Ads, Meta Ads Manager, CTV platforms, direct mail workflows, and programmatic display, along with proficiency in AI-assisted SQL and BI tools like Tableau or Looker.
Skills
What you'll do
- Own channel strategy across paid search, social, CTV, direct mail, display, and programmatic.
- Build and prioritize the experimentation roadmap based on business hypotheses.
- Manage daily campaigns and budgets to meet weekly and monthly CAC targets.
- Track and report key metrics like CAC, ROAS, MER, and conversion rates by channel.
- Identify anomalies quickly, diagnose root causes, and propose fixes proactively.
What we're looking for
- 7+ years in performance marketing with experience managing significant paid media budgets.
- Proven track record of improving CAC and ROAS in high-consideration businesses.
- Hands-on expertise across all major paid channels including search, social, CTV, direct mail, display, and programmatic.
- Strong analytical skills for attribution analysis, cohort analysis, A/B testing interpretation, and performance reporting.
- Experience leading a small team or mentoring junior channel managers.
- Proficiency in Google Ads and Meta Ads Manager; hands-on experience with CTV platforms preferred.
- Familiarity with BI tools and demonstrated ability to integrate AI into daily work.
Employer
About Opendoor
Opendoor is a digital real estate marketplace that buys and sells homes directly to consumers, simplifying the home selling and buying experience through instant offers and transparent pricing. Industry: Real Estate Technology & iBuying
Opendoor currently has 35 open roles on FindRole.
Listed pay typically runs $156,800–$337,450 across 6 roles with salary data.
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