Digital Communications Director

Cloudflare, Inc

Confirmed live 2 days ago High trust
Hybrid

Quick summary

Work type
Hybrid
Location
San Francisco, CANew York, NYAustin, TX
Salary
$170,000–$234,000 / yr
Posted
60 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $245k
This role $202k
$155k most similar roles pay here $309k

This role pays less than 79% of similar roles. Most pay $209,398–$280,250 — the shaded band above. At the midpoint, this role pays about $202k versus about $245k for comparable roles.

Based on 239 similar postings.

Employer

About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 190 open roles on FindRole.

Listed pay typically runs $215,000–$278,000 across 59 roles with salary data.

Most-posted roles

View all roles at Cloudflare, Inc

At a glance

TL;DR · Digital Communications Director

As the Digital Communications Director, you will join the corporate communications team to redefine how the company presents its brand online. You will act as a storyteller and strategist, transforming complex data pools, research, and milestones into a sophisticated multi-platform strategy. Your daily responsibilities include overseeing global social media, crafting executive digital positioning, managing web-based storytelling, and driving community engagement across platforms like LinkedIn, X, YouTube, Reddit, and GitHub. You will translate technical concepts such as network infrastructure and post-quantum cryptography into accessible content while managing crisis communications and data-driven optimization. The role requires deep tech literacy to engage with engineers and product managers regarding cloud infrastructure and cybersecurity. You must possess a strong editorial compass to navigate internet subcultures and ensure the brand remains authoritative among developers, enterprise buyers, and policy leaders.

What you'll do

  • Define and execute the overarching vision for Cloudflare’s corporate digital channels to reach tech-savvy audiences and enterprise buyers.
  • Shape and scale the personal digital brands of executive leadership by turning complex trends into compelling narratives.
  • Manage corporate social media accounts across platforms like X, LinkedIn, and YouTube while expanding into technical communities.
  • Translate complex technical milestones into creative and accessible content for a broad audience.
  • Act as a primary node in crisis management to provide swift, accurate digital responses during internet-scale events.
  • Establish measurement frameworks to track brand sentiment, share of voice, and engagement data to optimize strategy.

What we're looking for

  • Must have 10+ years of experience in corporate communications, digital strategy, or brand journalism.
  • Must have at least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space.
  • Must possess deep technical literacy regarding cloud infrastructure and cybersecurity to communicate with engineers and product managers.
  • Must be fluent in the algorithms and subcultures of platforms including LinkedIn, X, Reddit, YouTube, and Threads.
  • Must demonstrate the ability to lead cross-functional teams across Legal, Product, Policy, and Investor Relations.
  • Must have a proven ability to translate complex technical milestones into engaging digital content for diverse audiences.
  • Must be able to manage crisis communications and rapid response for internet-scale events.
  • Must be authorized to receive software or technology controlled under U.S. export control laws.

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