Customer Insights Analyst

What you'll do

• Analyze customer journey and lifecycle marketing performance to surface engagement trends for marketing stakeholders.
• Design and measure A/B tests for audience segmentation, creative variants, and send timing.
• Pull and triangulate data from multiple sources into unified insights for the CLM team.
• Develop AI-assisted tools and applications for automated reporting and LLM-powered summarization.
• Translate business questions from cross-functional partners into repeatable analytical workflows.
• Present clear, actionable findings and recommendations to non-technical stakeholders.

What we're looking for

• 4 years of experience in marketing analytics, customer insights, CLM, or a related data/analytics role.
• Working proficiency in SQL and Python for querying, cleaning, and analyzing large datasets.
• Proficiency in applying ML techniques to marketing and customer datasets for segmentation, churn, and retention prediction.
• Practical experience building dashboards and reports in Tableau and familiarity with cloud data warehouse environments like Snowflake.
• Foundational understanding of A/B testing and statistical concepts with hands-on experience analyzing test results.
• Strong written and verbal communication skills to translate technical findings into business-relevant insights.
• A degree or substantial coursework in a quantitative field such as Statistics, Economics, or Data Science (preferred).
• Prior experience with customer lifecycle marketing, journey analysis, or AI/LLM-based analytics tools (preferred).