This role pays more than
55%
of similar roles. Most pay
$165,500–$236,062
— the shaded band above.
At the midpoint, this role pays about
$204k
versus about
$201k
for comparable roles.
Based on 240 similar postings.
Employer
About Block
Block, Inc. (formerly Square) is a financial technology company operating the Square merchant payments ecosystem, Cash App peer-to-peer payments, TIDAL music streaming, and Bitcoin-focused financial services. Industry: Financial Technology & Payments
Block currently has
46 open roles
on FindRole.
Listed pay typically runs
$217,800–$326,800
across 46 roles with salary data.
Careers - Growth Manager, Activation & Habituation joins the Cash App Engagement Marketing team to own activation and habituation goals. This role functions as a product owner for growth levers, requiring the candidate to set strategies, manage roadmaps, and execute experiments to turn initial customer interactions into lasting habits. Responsibilities include shipping product changes, managing onboarding flows, designing incentive mechanics, and launching communications across push, email, and SMS. The successful candidate will collaborate directly with Engineering, ML, Design, and Analytics teams. Key technical requirements include proficiency in SQL, AI-assisted analysis, and CRM platforms like Braze or Iterable. The role addresses the business problem of accelerating top-of-funnel growth and improving retention by optimizing the user journey through automated decisioning and rapid experimentation.
Own activation and habituation goals by defining the opportunity landscape and setting growth strategies.
Manage the product roadmap and experiment backlog by scoring ideas against impact and effort.
Run rapid experiments on onboarding flows, in-app prompts, incentive mechanics, and customer communications.
Ship product changes directly with Engineering, ML, and Design teams.
Diagnose funnel friction and size opportunities using SQL and data modeling to iterate independently.
Develop and implement AI-driven decisioning and automation to scale growth work.
Analyze experiment results to identify wins that can be scaled across broader lifecycle programs.
What we're looking for
5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
Proven track record of owning a growth goal end-to-end, from opportunity identification through measurable impact and shipping products.
Experience shaping the product experience and working directly with engineers to ship product changes.
Strong data instincts to size opportunities, build impact models, and diagnose funnels using SQL or AI tools.
Experience with data modeling or opportunity sizing frameworks.
Deep experimentation experience including building backlogs and designing rigorous tests to drive compounding improvements.
Hands-on experience with a CRM or marketing automation platform like Braze, Iterable, or Salesforce Marketing Cloud.
Fluency with AI tools to automate, accelerate, and scale output.
Experience as a growth PM or role owning a product roadmap (preferred).
Experience with onboarding, activation, or referral programs (preferred).
Familiarity with regulated or trust-sensitive products like fintech or healthcare (preferred).
Experience with incentive mechanics or in-app personalization (preferred).
AI
Machine Learning
A/B Testing
Data Platforms
APIs
CRM
Martech
Adtech
Customer Data Platforms
Analytics
WCAG) 2.2 AA
Product Management
Systems Thinking
SQL
Python
BigQuery
Google Tag Manager
CDP
MMP
AI
Agentic Automation
Google Ads
Meta
TikTok
Snap
Data Pipelines
Experiment Design
Tag Management
ROAS Analysis