Ads Marketplace Product Manager, Ad Matching & Retrieval

Apple Inc

Confirmed live yesterday High trust

Quick summary

Work type: On-site
Location: Cupertino, CA
Salary: $150,400–$225,300 / yr
Posted: 6 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $227k

This role $188k

$135k most similar roles pay here $293k

This role pays less than 80% of similar roles. Most pay $194,100–$259,662 — the shaded band above. At the midpoint, this role pays about $188k versus about $227k for comparable roles.

Based on 240 similar postings.

Employer

About Apple Inc

Apple Inc. is a multinational technology company known for designing and manufacturing consumer electronics, software, and online services, including the iPhone, Mac, iPad, and App Store. Industry: Consumer Electronics & Software

Apple Inc currently has 1984 open roles on FindRole.

Listed pay typically runs $175,000–$277,600 across 1590 roles with salary data.

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At a glance

TL;DR · Ads Marketplace Product Manager, Ad Matching & Retrieval

Role Posting Log in to save

Apple Ads Marketplace Product Manager - Ad Matching & Retrieval joins the Apple Ads Marketplace team to drive the next generation of ad matching, search intent, and retrieval platforms. This role involves defining product strategy and roadmaps for matching user intent to advertiser offerings across the App Store, Apple Maps, and conversational surfaces. The manager will lead the development of transformer and LLM-based models for semantic matching, query rewriting, and keyword relevance while optimizing retrieval pipelines for low-latency inference. Key responsibilities include managing metrics like retrieval recall and coverage, integrating privacy-preserving signals, and analyzing marketplace health. Required expertise includes machine learning systems, large-scale deep learning models, SQL, and data exploration. The role addresses the technical challenge of scaling high-throughput search and information retrieval across diverse catalog types using vector embeddings, ANN indexing, and multi-modal search capabilities.

Skills

LLM Machine Learning Information Retrieval Vector Search ANN Indexing SQL Deep Learning Semantic Search

What you'll do

Lead the strategy to train and deploy LLM-based models for semantic matching and query intent extraction.
Expand retrieval capabilities across the App Store, Apple Maps, and conversational surfaces to ensure high ad recall.
Optimize retrieval pipelines to support real-time inference while maintaining strict serving latency requirements.
Define the product roadmap, key metrics, and execution milestones for auto-targeting and semantic search features.
Integrate privacy-preserving signals and platform ontologies to improve match quality across Apple's ecosystem.
Analyze marketplace health and auction data to identify gaps and inform future modeling directions.
Translate complex AI/ML architectures into clear product requirement documents and executive strategy.

What we're looking for

Bachelor's or Master's degree in Computer Science, Electrical Engineering, Machine Learning, Data Science, or equivalent practical experience.
3+ years of technical product management experience for machine learning or advertising systems.
Hands-on experience training, fine-tuning, and inferencing large-scale deep learning models and LLMs.
Domain knowledge in search, information retrieval, ad matching, vector embeddings, and query understanding.
Experience with high-throughput, low-latency online inference architectures across client and cloud server environments.
Proficiency in SQL and data exploration within large-scale data warehouses.
Ability to translate complex AI/ML architectures into PRDs, system diagrams, and executive strategies.
Proven ability to lead cross-functional teams including engineering, research, business, and design stakeholders.

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