Vice President, Paid Social Automation and Innovation

What you'll do

• Lead the development and implementation of automation and agentic workflows for paid social campaign execution.
• Translate paid social execution needs into specific tool requirements, testing plans, and scaled operating models.
• Identify and automate manual campaign management tasks while maintaining human oversight and compliance.
• Build and operationalize tools, templates, and playbooks to improve campaign speed-to-market and performance.
• Establish QC/QA standards, governance checkpoints, and adoption metrics for all automation-enabled processes.
• Own the implementation roadmaps, testing strategies, and governance requirements for paid social automation capabilities.
• Partner with cross-functional stakeholders to evaluate technology capabilities and manage implementation dependencies.

What we're looking for

• 7+ years of paid social campaign management experience with expert hands-on knowledge of major social media buying platforms.
• Deep understanding of paid social campaign architecture, trafficking workflows, bidding, budgeting, audience strategy, and optimization.
• Experience building, implementing, or scaling tools, automations, dashboards, workflows, APIs, or operational products to improve media execution.
• Experience with AI/ML governance, tool registration processes, model risk considerations, or compliance frameworks within regulated environments.
• Ability to evaluate marketing technology and AI solutions, assess implementation complexity, and prioritize automation opportunities.
• Experience partnering with data, analytics, product, and technology teams to manage shared backlogs and define requirements.
• Strong analytical, documentation, and executive communication skills to translate technical concepts into actionable plans.
• Experience with AI-enabled media tools, agentic workflows, APIs, or measurement solutions like MMM and MTA (preferred).