Technical Creative Director, Generative Imagery Systems

What you'll do

• Define creative direction and quality benchmarks for AI-generated imagery across various visual styles and products.
• Lead cross-functional teams of artists, engineers, and designers to execute complex generative projects.
• Partner with engineering teams to build scalable production pipelines that ensure consistent quality and stylistic precision.
• Develop evaluation frameworks to codify and measure the quality of AI-generated content.
• Explore new formats for generative imagery in spatial computing and emerging interactive platforms.
• Establish standards for responsible AI use, including provenance, bias, and representation.
• Align generative creative strategies across marketing, engineering, and design departments.
• Integrate generated imagery into a cohesive ecosystem with sourced and captured content.

What we're looking for

• Demonstrate hands-on fluency with generative models including diffusion, transformer-based synthesis, and procedural systems.
• Experience building or directing creative tools, custom pipelines, and production workflows that harness ML/AI for visual output at scale.
• Knowledge of inference and deployment considerations such as compute tradeoffs and optimization techniques.
• Experience designing evaluation systems for generated imagery using quantitative metrics or structured human review.
• Provide a portfolio demonstrating high-level taste, craft, and a distinct point of view in any format.
• Proven ability to build teams or practices from scratch in ambiguous, emerging spaces.
• Ability to translate technical possibilities into creative direction that non-technical partners can understand and follow.
• Experience in adjacent fields like VFX pipelines, computational photography, real-time rendering, or creative coding is preferred.