below marketmost similar roles pay hereabove market
This role pays more than
59%
of similar roles. Most pay
$201,406–$267,900
— the blue band above.
At the midpoint, this role pays about
$250k
versus about
$235k
for comparable roles.
Based on 240 similar postings.
Employer
About Pinterest
Pinterest is a visual discovery and inspiration platform where people find ideas for home, style, recipes, and more. It serves hundreds of millions of users worldwide through its image and video pinboard product.
Pinterest currently has
77 open roles
on FindRole.
Listed pay typically runs
$169,886–$339,078
across 72 roles with salary data.
The Sr. Staff Qualitative Product Researcher, Ads joins the Ads organization to lead research in high-priority areas like Ads Integrity. This role involves embedding in complex, ambiguous problem spaces to uncover advertiser and Pinner needs, translating these into clear learning agendas and actionable product recommendations. You will design and execute the full research cycle, partnering with Product, Design, Engineering, and Data Science to influence the ads roadmap. Key responsibilities include mentoring other researchers, authoring written POVs for senior leadership, and identifying areas for sustained research investment. You must demonstrate expertise in qualitative methods—including interviews, ethnography, diary studies, and usability testing—alongside mixed-methods experience. Additionally, you will use AI tools to amplify research workflows, synthesis, and storytelling to solve deep customer problems within the ads ecosystem.