Senior Principal Product Manager, Digital Footprint Control

Gen Digital

Confirmed live yesterday High trust

Remote

Quick summary

Work type: Remote
Location: Mountain View, CA
Posted: 8 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

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Salary context

How this pay compares to similar roles

Similar $202k

$156k most similar roles pay here $249k

This listing doesn't post a salary. Most similar roles pay $177,250–$227,125.

Based on 240 similar postings.

Employer

About Gen Digital

Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.

Gen Digital currently has 23 open roles on FindRole.

Listed pay typically runs $172,240–$190,140 across 16 roles with salary data.

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At a glance

TL;DR · Senior Principal Product Manager, Digital Footprint Control

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Sr Princ Product Manager - Digital Footprint Control leads the Digital Footprint Control capability to help consumers reduce personal data exposure and limit behavioral tracking. This role involves owning the strategy for products like Privacy Monitor Assistant, Reputation Defender, and Anti-Track while defining how these capabilities evolve across international markets, mobile platforms, and AI-driven automation. The position requires managing a complex partner ecosystem involving data brokers and browser-platform owners to ensure effective removal of personal information from the web. Key responsibilities include translating privacy regulations like GDPR and CCPA into product requirements, improving removal success rates, and integrating automated workflows. The ideal candidate possesses expertise in data broker operations, mobile tracking constraints on iOS and Android, and building AI-driven features to provide proactive exposure management for non-technical users within a multi-brand environment.

What does a Product Manager earn in California?

Median $223300 from 163 postings across 44 companies.

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Skills

AI GDPR CCPA iOS Android Cybersecurity Data Removal

What you'll do

Define and own the strategy for personal data removal, tracking protection, and account exposure management.
Establish and monitor key efficacy metrics such as removal success rates and tracking-block coverage.
Lead the expansion of privacy products into international markets while ensuring compliance with global regulations like GDPR and CCPA.
Build and manage a partner ecosystem including data brokers, removal networks, and browser platform owners.
Develop mobile-specific privacy protections that navigate iOS and Android technical constraints.
Integrate AI-driven automation to improve proactive exposure detection and reduce user friction.
Identify market gaps and build business cases for new capabilities in the digital footprint category.
Align cross-functional teams including Engineering, Legal, and Marketing on product roadmap priorities.

What we're looking for

10+ years of Product Management experience, including senior or principal-level ownership of a consumer-facing product.
Strong understanding of data-broker operations, including acquisition, opt-out mechanics, and removal workflows.
Proven ability to simplify complex privacy capabilities for non-technical users while building trust.
Track record of growing adoption and monetization for privacy, security, or subscription products.
Familiarity with GDPR, CCPA, and other global privacy regulations and their product implications.
Experience building products featuring AI-driven automation, proactive intelligence, or personalized recommendations.
Experience collaborating across Product, Engineering, Legal, Policy, Brand, and Go-to-Market teams in multi-brand environments.
Preferred experience with browser extensions, mobile tracking constraints, or identity management products.