Senior Principal Product Manager, Digital Footprint Control

Gen Digital

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Mountain View, CANew York, NY
Employment
Full-time
Posted
54 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

How this pay compares to similar roles

Similar $203k
$149k $250k
below market most similar roles pay here above market

This listing doesn't post a salary. Most similar roles pay $176,337–$229,812.

Based on 240 similar postings.

Employer

About Gen Digital

Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.

Gen Digital currently has 21 open roles on FindRole.

Listed pay typically runs $195,000–$225,000 across 16 roles with salary data.

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At a glance

TL;DR · Senior Principal Product Manager, Digital Footprint Control

The Sr Princ Product Manager - Digital Footprint Control leads the Digital Footprint Control capability at Gen Digital. This role involves owning the strategy for products that help consumers reduce personal data exposure, limit behavioral tracking, and manage account and identity risks. You will build and evolve capabilities such as automated data removal from broker databases, online reputation management, and tracking protection across web and mobile platforms. Key responsibilities include defining efficacy signals, managing international expansion across regions like GDPR and CCPA, and developing partner ecosystems with data brokers and browser owners. You will leverage AI-driven automation to improve proactive exposure management. Success requires expertise in data-broker operations, privacy regulations, and mobile privacy constraints to deliver simple, trustworthy protection for non-technical users.

What does a Product Manager earn in California?

Median $222500 from 327 postings across 57 companies.

See salary data

What you'll do

  • Own the product strategy for personal data removal, tracking protection, and identity exposure management.
  • Define and monitor efficacy metrics such as removal success rates and tracking-block coverage.
  • Lead the expansion of privacy capabilities into international markets while ensuring compliance with global regulations.
  • Develop and manage technical partnerships with data brokers, browser platforms, and identity ecosystem providers.
  • Design and optimize privacy protection features specifically for iOS and Android mobile environments.
  • Integrate AI-driven automation to improve proactive exposure detection and reduce user friction.
  • Identify market gaps and build business cases for next-generation privacy products and capabilities.
  • Align cross-functional teams on product roadmap priorities and technical execution.

What we're looking for

  • 10+ years of Product Management experience, including senior or principal-level ownership of a consumer-facing product.
  • Strong understanding of data-broker operations, including data acquisition, opt-out mechanics, removal workflows, and re-listing behavior.
  • Proven ability to make complex privacy capabilities simple, trustworthy, and valuable to non-technical users.
  • Track record of growing adoption and monetization for privacy, security, utility, or subscription products.
  • Familiarity with GDPR, CCPA, US state-level privacy laws, and the product implications of global privacy regulation.
  • Experience building or enhancing products with AI-driven automation, proactive intelligence, or personalized recommendations.
  • Experience working across Product, Engineering, Legal, Policy, Brand, and Go-to-Market teams in a multi-brand or platform environment.
  • Experience with browser-extension architecture, mobile privacy constraints, or masked identity and reputation-management products (preferred).

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