below marketmost similar roles pay hereabove market
This role pays more than
65%
of similar roles. Most pay
$169,050–$216,600
— the blue band above.
At the midpoint, this role pays about
$205k
versus about
$193k
for comparable roles.
Based on 240 similar postings.
Employer
About Acorns
Acorns is a micro-investing app that rounds up everyday purchases to the nearest dollar and invests the spare change into diversified portfolios, making investing accessible for everyday Americans. Industry: Financial Technology & Micro-Investing
The Sr. Martech Engineer, Mobile joins the mobile engineering team to own the technical reliability of marketing instrumentation and integrations for iOS and Android applications. This role involves implementing, maintaining, and debugging attribution, analytics, and engagement SDKs while ensuring critical events reach intended destinations with accurate data. Key responsibilities include configuring mobile and web attribution, managing deep links, building advertising integrations like conversion APIs, and maintaining documented event definitions. The candidate will utilize Swift, Kotlin, and Flutter to manage app lifecycle behaviors, identity handling, and consent requirements. Technical skills required include experience with mobile measurement partners like Adjust, event-routing platforms such as RudderStack or Segment, and activation platforms like Hightouch. The role solves complex problems regarding data consistency across mobile, web, and backend systems in a regulated financial services environment.
Implement, maintain, and debug attribution, analytics, and engagement SDKs for iOS and Android apps.
Contribute mobile code for event tracking, identity handling, consent management, and deep linking.
Configure and maintain mobile and web attribution, including fraud filtering and SKAdNetwork/AdAttributionKit.
Build and maintain advertising integrations such as conversion APIs, affiliate postbacks, and conversion crediting.
Maintain documented definitions for marketing events and ensure consistent identity across mobile, web, and backend systems.
Validate event payloads and downstream delivery for critical marketing flows before app releases.
Automate testing and monitor critical marketing flows for event and delivery issues.
Trace events from the app through attribution and ad platforms to diagnose and resolve failures.
What we're looking for
5+ years of software engineering experience including hands-on mobile development and experience in Martech, adtech, growth engineering, or mobile measurement.
Strong production development experience in Swift/iOS, Kotlin/Android, and Flutter, with working familiarity with the other platform.
Hands-on experience implementing and maintaining mobile attribution, analytics, or engagement SDKs.
Experience with app lifecycle behavior, SDK initialization, identity changes, deep linking, and debugging on physical devices.
Experience delivering marketing integrations from app instrumentation through attribution and downstream delivery.
Experience with a mobile measurement partner such as Adjust, event-routing platforms such as RudderStack or Segment, and activation platforms such as Hightouch.
Strong understanding of SKAdNetwork/AdAttributionKit, ATT, advertising identifiers, and consent requirements.
Ability to use device logs, network inspection, API diagnostics, and SQL to investigate events and reconcile data across systems.
Experience implementing tests, monitoring, or alerts for instrumentation and integrations.
Clear documentation and communication skills with the ability to scope ambiguous problems and drive them to completion across teams.
Production mobile development experience on both iOS and Android (preferred).
Experience with lifecycle messaging platforms, push notifications, and in-app messaging (preferred).
Familiarity with mobile release processes and automated app testing (preferred).
Warehouse or lakehouse experience, including dbt or Delta Lake (preferred).
Experience with feature flags and remote configuration (preferred).
Familiarity with predictive marketing signals such as pLTV (preferred).
Experience in a regulated environment such as financial services (preferred).
Android
iOS
Swift
Kotlin
Java
C#
.NET
Flutter
SwiftUI
Xamarin
Xamarin Forms
Bluetooth Low Energy
BLE
Azure
Azure IoT Hub
MySQL
Agile
Cybersecurity
Unit Testing
API
IoT
AI-ML
iOS
Android
Swift
Kotlin
React Native
Mobile Engineering
Native Mobile Development
AI
ML
IoT
Data Integration
Code Review
Testing Practices
Performance Optimization
React Native
JavaScript
TypeScript
iOS
Android
REST APIs
Ruby on Rails
End-to-End Testing
Push Notifications
State Management
Agile
App Store
Google Play
Secure Authentication