This role pays less than
61%
of similar roles. Most pay
$122,800–$201,646
— the shaded band above.
At the midpoint, this role pays about
$138k
versus about
$162k
for comparable roles.
Based on 240 similar postings.
Employer
About The Walt Disney Company
The Walt Disney Company is a diversified global entertainment and media enterprise operating in segments including Disney Parks, Experiences and Products; Entertainment (ABC, Hulu, Disney+); and ESPN. Industry: Entertainment & Media
The Walt Disney Company currently has
118 open roles
on FindRole.
Listed pay typically runs
$148,700–$199,400
across 118 roles with salary data.
The Sr Analyst, Marketing Data Product joins the Performance Marketing arm of the Enterprise Media and Marketing team to support data-driven marketing campaigns for theatrical, streaming, and brand initiatives. This role focuses on building, refining, and maintaining a product roadmap for tools centered on paid media operations and optimization. Key responsibilities include writing technical user stories for software engineers, coordinating cross-functional efforts, and collaborating with UX/UI teams on wireframe requirements. The position involves ensuring the value of analytics platforms through SQL queries, Python or Spark scripts to verify data quality, and creating Airtable processes to automate workflows. Candidates should possess experience in ad tech, API functionality, and tools like Google Ads, Meta, Innovid, and The Trade Desk. Technical skills include working with complex datasets, Databricks, Snowflake, and leveraging AI and LLMs for prototyping.
Build, refine, and maintain the product roadmap for a suite of performance marketing tools.
Write and approve technical user stories for software engineers to execute roadmap strategies.
Collaborate with engineers to improve existing processes and develop new tools for campaign optimization.
Use SQL and Python or Spark scripts to verify data quality and identify bugs in analytics platforms.
Create Airtable processes to automate key media workflows and operations.
Translate functional requirements into wireframes and design elements for UX/UI teams.
Build prototypes and tools using AI and LLMs in collaboration with the broader team.
What we're looking for
Bachelor's degree in a relevant field such as Computer Science or Business Analytics (or equivalent experience).
Master's degree in a relevant subject area (preferred).
5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
Working knowledge of how APIs function, including reading documentation and interpreting responses.
Knowledge of ad platforms such as Google Ads, Meta, Innovid, The Trade Desk, and similar.
Experience with workflow tracking tools like Airtable.
Familiarity with SQL and experience working with complex datasets.
Experience with data visualization tools (Tableau, Looker, Power BI), Python/Spark, Databricks, Snowflake, or digital ad serving knowledge (preferred).