Senior Product Manager, Marketing Enablement

Betterment

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$145,000–$170,000 / yr
Posted
2 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $203k
This role $158k
$134k most similar roles pay here $247k

This role pays less than 86% of similar roles. Most pay $176,725–$230,250 — the shaded band above. At the midpoint, this role pays about $158k versus about $203k for comparable roles.

Based on 240 similar postings.

Employer

About Betterment

Betterment is an automated investment service (robo-advisor) that uses technology to provide personalized investment management, retirement planning, and savings optimization at low cost for retail investors. Industry: Financial Technology & Wealth Management

Betterment currently has 14 open roles on FindRole.

Listed pay typically runs $172,500–$205,000 across 14 roles with salary data.

Most-posted roles

View all roles at Betterment

At a glance

TL;DR · Senior Product Manager, Marketing Enablement

Senior Product Manager, Marketing Enablement joins a newly formed squad responsible for the systems and surfaces used to reach and reward customers. This role involves owning the product roadmap for promotions and offers, in-app messaging, marketing analytics, and the public website platform. You will translate campaign ideas into reusable product capabilities, design complex mechanics like eligibility and clawbacks with rigorous financial and regulatory standards, and build internal tools to reduce engineering involvement in content management. Key responsibilities include improving end-to-end measurement from ad platforms to account funding and overseeing the technical evolution of the web content management stack. The ideal candidate possesses experience in fintech or consumer technology, specifically within martech, CRM, and growth domains. Required skills include proficiency in event instrumentation, funnel analysis, attribution, and cross-functional leadership across engineering, design, finance, and compliance teams.

What does a Product Manager earn in New York?

Median $192500 from 111 postings across 32 companies.

See salary data

What you'll do

  • Own the product roadmap for promotions, offer frameworks, in-app messaging, and the public website platform.
  • Translate marketing campaign concepts into reusable product capabilities to enable self-service for internal teams.
  • Design complex mechanics for financial incentives including eligibility, enrollment, redemption, and clawback logic.
  • Expand customer messaging capabilities such as in-app cards, push notifications, and AI-assisted campaign tools.
  • Improve end-to-end marketing measurement by tracking ad events through to account funding and conversion.
  • Build internal tooling that allows marketers to manage content and segmented offers with minimal engineering involvement.
  • Guide the technical evolution of the public website's content management stack and interactive features.
  • Lead cross-functional delivery across Engineering, Design, Analytics, Finance, and Compliance from discovery through launch.

What we're looking for

  • Experience in product management within fintech, consumer technology, or similar domains where marketing and growth intersect.
  • Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products.
  • Ability to design complex offer mechanics including eligibility, enrollment, redemption, and clawback handling.
  • Proficiency in data-informed decision-making involving funnel analysis, attribution, and experiment design.
  • Technical depth to collaborate with engineers on event data, third-party integrations, and system design tradeoffs.
  • Strong written and verbal communication skills to create clear specs and influence cross-functional stakeholders.
  • Proven ability to build self-serve tooling and shared capabilities for internal partner teams.
  • Familiarity with customer engagement platforms, event instrumentation, and web content management systems (preferred).

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