Senior Product Manager, Ads Quality

Instacart

Confirmed live today High trust

Remote

Quick summary

Work type: Remote
Location: Remote
Salary: $189,000–$199,500 / yr
Posted: 73 days ago
Freshness: Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $203k

This role $194k

$159k most similar roles pay here $243k

This role pays less than 56% of similar roles. Most pay $177,250–$229,150 — the shaded band above. At the midpoint, this role pays about $194k versus about $203k for comparable roles.

Based on 240 similar postings.

Employer

About Instacart

Instacart (Maplebear Inc.) is a North American grocery technology company that operates an online marketplace and delivery service connecting customers with personal shoppers who pick and deliver orders from local retailers. It also sells retail e-commerce software and advertising services to grocers and brands.

Instacart currently has 61 open roles on FindRole.

Listed pay typically runs $196,000–$207,000 across 61 roles with salary data.

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At a glance

TL;DR · Senior Product Manager, Ads Quality

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As a Senior Product Manager, Ads Quality, you will join the Ad Product team to manage systems driving core auction understanding and marketplace balance within the retail media network. You will own the product vision and roadmap for ads quality systems, specifically focusing on auction mechanics, marketplace balance, and the signals governing ad ranking and relevance. Your daily work involves collaborating with machine learning and ads engineers to translate complex model outputs into clear requirements while designing frameworks to increase experimentation velocity. The role requires expertise in online advertising, auction mechanics, bidding systems, and machine learning models for production environments like relevance scoring or auction optimization. You will navigate trade-offs between advertiser performance and shopper experience using data-driven insights. Preferred skills include familiarity with large language models and experience within retail media networks or demand-side platforms.

What does a Product Manager earn in Remote?

Median $200000 from 99 postings across 36 companies.

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Skills

Machine Learning LLMs Auction Mechanics Bidding Systems Experimentation Product Roadmap Retail Media Ranking Systems Relevance Scoring

What you'll do

Own the product vision and roadmap for ads quality systems including auction mechanics and marketplace balance.
Define signals that govern ad ranking and relevance across the retail media network.
Design frameworks to increase the velocity of experimentation while maintaining technical rigor.
Translate complex machine learning model outputs into clear product requirements and measurable outcomes.
Define and track success metrics for ads quality by balancing advertiser performance, shopper experience, and marketplace health.
Communicate complex trade-offs regarding auction dynamics and data insights to senior stakeholders.
Make high-stakes decisions in a fast-paced environment where priorities shift and new data surfaces frequently.

What we're looking for

2+ years of product management experience in online advertising, ad tech, or a closely related domain.
2+ years of experience working directly with machine learning teams or ML-driven products.
Demonstrated understanding of auction mechanics, bidding systems, or ad quality signals.
Proven track record of defining and executing on product roadmaps in complex, data-rich environments.
Strong analytical skills to inform product decisions, measure impact, and design experiments.
Hands-on familiarity with large language models (LLMs) applied within ads or ranking systems (preferred).
Experience working with ads machine learning models in a production environment (preferred).
Prior experience at a retail media network, demand-side platform, or supply-side platform (preferred).

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