Senior Performance Marketing Manager, Direct Mail and Offline Growth,

What you'll do

• Own end-to-end Direct Mail strategy for HELOC product.
• Manage and optimize millions in annual spend for ROI.
• Develop and refine targeting models with Data Science teams.
• Design testing frameworks to evaluate performance and inform strategy.
• Analyze customer data to generate insights and drive growth opportunities.

What we're looking for

• 5+ years of experience in performance marketing or growth marketing roles.
• Proven ability to own and execute end-to-end marketing campaigns.
• Experience managing marketing budgets with a focus on ROI optimization.
• Expertise in designing and analyzing controlled experiments like A/B testing.
• Knowledge of Direct Mail marketing strategy and channel ownership preferred.
• Background in regulated industries such as financial services or insurance.