below marketmost similar roles pay hereabove market
This role pays more than
78%
of similar roles. Most pay
$169,875–$214,900
— the blue band above.
At the midpoint, this role pays about
$215k
versus about
$192k
for comparable roles.
Based on 240 similar postings.
Employer
About Capital One Financial
Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking
Capital One Financial currently has
2107 open roles
on FindRole.
Listed pay typically runs
$197,300–$225,100
across 1107 roles with salary data.
The Senior Manager, Product Manager - Bank Marketing Adtech joins the Bank Marketing Technology team to drive digital marketing growth and efficiency. In this role, you will lead a cross-functional team of marketing strategists, product managers, and engineers to build, monitor, and enhance the advertising technology stack. Your daily responsibilities include vision-setting and delivering personalized, intelligent customer experiences across multiple digital channels. You will utilize core competencies in human-centered design, business-focused execution, and technology-driven solution building to solve complex problems. The work involves blending innovative storytelling with the science of data, machine learning, measurement, experimentation, automation, and marketing workflow management. You will specifically focus on creating relevant, automated marketing experiences while mitigating product risks within the bank's digital marketing infrastructure.
What does a Product Manager earn in Virginia?
Median $176450 from 159 postings across 6 companies.
Set the vision for the bank's advertising technology (adtech) stack.
Build, monitor, and enhance the adtech stack to fuel digital marketing growth.
Lead a team of marketing strategists, product managers, and engineers.
Scale bank marketing across various digital channels.
Translate business strategy and analysis into consumer-facing digital products.
Identify and resolve complex problems while mitigating product risks.
Deliver innovative and resilient technology solutions for near-term and long-term value.
What we're looking for
Must have a Bachelor's or Master's Degree in a quantitative field, Business, Marketing, or a Bachelor's in any field with 4 years of Product Management experience.
Must demonstrate proficiency in human-centered design and customer needs.
Must be able to deliver business-focused outcomes through execution excellence.
Must be technology-driven to deliver innovative and resilient solutions.
Must possess integrated problem-solving skills to mitigate product risks.
Must demonstrate transformational leadership to drive organizational alignment.
Experience translating business strategy and analysis into consumer-facing digital products (preferred).
Payments Platform
Backend Services
Data
Real-time Payments
Digital Wallets
Product Strategy
Roadmap
Information Systems
Statistics
Operations Research
Analytics
AI Solutions
Claude
ChatGPT
Agent Development
Tokenomics
Data Analysis
Excel
Financial Services
Digital Banking
Lending
Payment Processing
Compliance
Product Roadmap