Senior Manager, Lifecycle Marketing

What you'll do

• Build personalized, contextual lifecycle journeys in Braze to drive member activation and retention.
• Create and evolve automated email templates using HTML, CSS, and Liquid.
• Arbitrate content at the user level to ensure members receive the most relevant messaging.
• Build and monitor lifecycle dashboards to track campaign volumes and performance metrics.
• Map user journeys with product marketers to identify opportunities for experimentation and growth.
• Integrate and leverage AI tooling to find efficiencies in the lifecycle workflow.
• Collaborate with engineering teams on technical implementations and eventing architecture.
• Implement rigorous campaign QA processes to ensure flawless execution.

What we're looking for

• Must have 5+ years of lifecycle marketing experience.
• Must have extensive experience working in Braze with strong knowledge of Liquid.
• Must have expertise building emails with HTML and CSS.
• Must have a background working with engineering to trigger, power, and automate campaigns in Braze.
• Must have exposure to martech platforms such as Census, Segment, and FullStory.
• Must have strong communication skills, creative problem-solving ability, and attention to detail.
• Must be able to thrive in a fast-paced, startup environment with ambiguity.
• Design and/or copywriting skills (preferred).
• Experience with email deliverability (preferred).