This role pays more than
78%
of similar roles. Most pay
$161,812–$241,750
— the shaded band above.
At the midpoint, this role pays about
$244k
versus about
$202k
for comparable roles.
Based on 240 similar postings.
Employer
About Apple Inc
Apple Inc. is a multinational technology company known for designing and manufacturing consumer electronics, software, and online services, including the iPhone, Mac, iPad, and App Store. Industry: Consumer Electronics & Software
Apple Inc currently has
2925 open roles
on FindRole.
Listed pay typically runs
$166,600–$277,600
across 2305 roles with salary data.
Senior Lifecycle Marketing Lead, App Store joins the App Store team as a strategic expert on the user journey. This role focuses on mapping end-to-end lifecycles, identifying friction points, and creating new experiences to drive sustainable growth. You will collaborate with Product, Design, and Machine Learning teams to build AI-driven features, onboarding flows, and predictive models that personalize engagement based on real-time signals. Responsibilities include orchestrating multi-channel strategies across owned and external channels, designing A/B tests for lifecycle campaigns, and defining data strategy KPIs in partnership with Data Science teams. The role requires expertise in growth strategy, lifecycle marketing, and product management within a multi-sided marketplace. You will leverage advanced machine learning models and user signals to solve complex problems regarding app discovery, distribution, and developer ecosystem engagement to improve overall user satisfaction.
Map the end-to-end App Store user journey to identify friction points and opportunities for automated interventions.
Partner with Product, Design, and ML teams to build AI-driven features and onboarding flows that drive engagement.
Design and scale personalized growth strategies across owned and external channels using real-time user signals.
Collaborate with Data Science teams to define model inputs, objectives, and KPIs linked to business growth.
Lead a rigorous experimentation culture by designing and implementing A/B tests for lifecycle campaigns and product flows.
Act as the primary liaison between Marketing, Product, AI/ML, and Data teams to execute multi-channel initiatives.
Develop compelling business cases and strategic narratives to secure executive buy-in for new growth investments.
What we're looking for
10+ years of experience in growth strategy, lifecycle marketing, product management, or a related field (preferred).
Deep expertise in mapping and managing the user lifecycle including acquisition, onboarding, engagement, retention, and win-back.
Proven track record of working with Machine Learning, AI, and Data Engineering teams to harness user signals and predictive models for personalization.
Experience orchestrating data-driven growth initiatives across owned channels like in-app messaging, push notifications, and email.
Ability to translate complex behavioral data and model outputs into actionable insights and strategic recommendations.
Strong cross-functional leadership skills to collaborate with Product, Engineering, Design, AI/ML, and Editorial teams.
Deep understanding of multi-sided marketplace dynamics to balance value between customers, developers, and the platform.
Experience with app marketplace platforms and a strong understanding of app discovery and developer ecosystems (preferred).
Android
iOS
Swift
Kotlin
Java
SwiftUI
UIKit
Combine
Android SDK
MVVM
Clean Architecture
REST APIs
CI/CD
GitHub
Bitrise
Google Play Console
App Store Connect
Bitmovin
DRM
Google Cast
Generative AI