Senior Lead Management Specialist

Cloudflare, Inc

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Austin, TXSan Francisco, CANew York, NY
Salary
$138,000–$190,000 / yr
Posted
4 days ago
Freshness
Confirmed live today

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $187k
This role $164k
$127k most similar roles pay here $240k

This role pays less than 71% of similar roles. Most pay $158,500–$215,650 — the shaded band above. At the midpoint, this role pays about $164k versus about $187k for comparable roles.

Based on 239 similar postings.

Employer

About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 220 open roles on FindRole.

Listed pay typically runs $220,000–$287,000 across 71 roles with salary data.

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View all roles at Cloudflare, Inc

At a glance

TL;DR · Senior Lead Management Specialist

The Senior Lead Management Specialist joins the Digital Marketing team to build and manage a unified, signal-driven demand engine that transforms anonymous traffic into high-velocity pipeline. You will architect the end-to-end lead lifecycle, designing routing algorithms and queue architectures to ensure seamless transitions between digital engagement and sales execution. Your daily work involves refactoring legacy batch operations into real-time, event-driven logic while managing data architecture, lead scoring, and identity resolution at the web edge. To succeed, you must possess expertise in Marketo, Salesforce, and LeanData, alongside technical proficiency in APIs, Webhooks, SQL, and scripting languages like Python or JavaScript. You will solve complex operational challenges by automating manual workflows and ensuring high-velocity journey orchestration to provide sales teams with rich buyer intelligence and consistent data integrity across the entire marketing technology stack.

What you'll do

  • Own the end-to-end lead lifecycle, routing algorithms, and queue architecture to ensure seamless processing of all intent signals.
  • Monitor lead-flow integrity across Marketo, Salesforce, and LeanData by building automated health checks and alert triggers.
  • Refactor legacy batch operations into automated, real-time, event-driven routing logic using APIs, webhooks, and scripts.
  • Manage lead scoring, account-to-lead matching, and lifecycle states as a version-controlled source of truth.
  • Partner with Data Engineering to optimize schema, identity resolution, and account telemetry across the MarTech stack.
  • Automate the delivery of buyer intent telemetry directly into sales-facing views to accelerate outreach.
  • Serve as the primary systems partner for Field Marketing and Sales Operations to streamline go-to-market handoffs.
  • Establish feedback loops with sales teams to measure lead quality, velocity, and conversion performance.

What we're looking for

  • 7–10 years of experience bridging B2B marketing operations with systems engineering, revenue operations, or MarTech architecture.
  • Mastery of enterprise MarTech and CRM platforms, specifically Marketo, Salesforce, and advanced lead routing engines like LeanData.
  • Engineering aptitude using APIs (REST/SOAP), Webhooks, SQL, or scripting in Python, JavaScript, or Bash to automate data flows.
  • Proven ability to design state logic, lifecycle transitions, and complex routing architectures with software-level change management discipline.
  • Experience automating manual MOPs workflows such as list imports, campaign provisioning, and enrichment through workflow engines or custom scripts.
  • Strong command of data governance, SLA monitoring, data layer schema, and account-to-lead matching models.
  • Experience partnering with Field Marketing, BDR/SDR managers, Sales Ops, BizApps, and Data Engineering teams.
  • Authorization to receive software or technology controlled under U.S. export control laws (EAR).

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