below marketmost similar roles pay hereabove market
This listing doesn't post a salary. Most similar roles pay
$173,262–$224,350.
Based on 240 similar postings.
Employer
About Genentech
Genentech is a leading research-driven company dedicated to discovering and developing, manufacturing, and commercializing medicines for people with serious and life-threatening diseases.
Genentech currently has
36 open roles
on FindRole.
Listed pay typically runs
$146,000–$271,100
across 18 roles with salary data.
The Senior Business Product Manager, Omnichannel Enablement joins the Digital Experience team to drive the development, adoption, and continuous improvement of omnichannel orchestration and automation capabilities. This role focuses on data and analytical products, including segmentation, affinity models, and digital 360, to deliver seamless customer experiences. You will partner with data science and analytics teams to define product roadmaps, gather user insights, and support feature rollouts for owned channels like email and web, as well as paid media and social platforms. Key responsibilities include designing orchestration frameworks, defining channel prioritization logic, and managing audience management capabilities. You will solve complex business problems by leveraging dynamic segmentation and decision engines to optimize customer journeys while ensuring compliance within a highly regulated healthcare environment.
Lead the capability roadmap for data-focused omnichannel initiatives across Data Science, Analytics, and Digital Engagement teams.
Define business requirements and product roadmaps for omnichannel orchestration, automation, and data-driven analytical products.
Design and document orchestration frameworks that dictate how messages flow between various digital and paid channels.
Establish rules for channel prioritization, sequencing, and suppression within the enterprise omnichannel decision engine.
Coordinate and scale cross-channel journey logic to ensure personalized messaging reaches the right customers at the right time.
Partner with technical teams to align business outcomes with technical feasibility and ensure successful product integration.
Drive experimentation and optimization to enhance product offerings in line with the overall business learning agenda.
Evangelize the product vision and value proposition to senior leaders and organization-wide stakeholders.
What we're looking for
Bachelor’s degree in business, technology, operations, science, marketing, or a related field.
5 years of experience, with 3 years in product management, digital product operations, or equivalent experience.
Experience with data and analytics powering omnichannel customer experiences, including segmentation, targeting, audience management, and affinity modeling.
Experience with various channels, specifically paid media and connections to owned channels like email, web, and SMS.
Experience with sole ownership of tactics or product components, from strategy through implementation.
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies.
Strong analytical and problem-solving skills with experience driving experimentation and optimization.
Advanced degree, or equivalent experience (preferred).
Experience in healthcare, pharmaceutical, or highly regulated industries (preferred).
Experience in managing and executing omnichannel marketing campaigns (preferred).
Experience working with recommendation decision engines (preferred).
Proficiency in omnichannel marketing tools and platforms (preferred).
Observability
Production Validation
Manual Testing
Information Systems
Analytics
Statistics
Operations Research
Computer Science
Computer Engineering
Business Strategy
Digital Products
Observability
Production Validation
Manual Testing
Information Systems
Analytics
Statistics
Operations Research
Computer Science
Computer Engineering
Business Strategy
Digital Products