This role pays more than
64%
of similar roles. Most pay
$176,337–$224,625
— the shaded band above.
At the midpoint, this role pays about
$211k
versus about
$200k
for comparable roles.
Based on 240 similar postings.
Employer
About Genentech
Genentech is a leading research-driven company dedicated to discovering and developing, manufacturing, and commercializing medicines for people with serious and life-threatening diseases.
Genentech currently has
10 open roles
on FindRole.
Listed pay typically runs
$150,200–$279,000
across 9 roles with salary data.
Senior Business Product Manager, Omnichannel Enablement joins the Digital Experience team to drive the development, adoption, and continuous improvement of omnichannel orchestration and automation capabilities. This role focuses on data-driven products such as segmentation, affinity models, and digital 360 views to create seamless, personalized experiences for patients and customers. The manager will define product roadmaps, gather user insights, and collaborate with technical teams to integrate decision engines and determine channel prioritization logic. Key responsibilities include designing orchestration frameworks, managing audience segments, and coordinating cross-channel journey logic across owned channels like email and web, as well as paid media and social platforms. The role requires expertise in data analytics, marketing automation tools, and recommendation decision engines to solve complex engagement challenges within a highly regulated healthcare environment while ensuring all communications remain compliant and consistent across various touchpoints.
Define and lead the roadmap for data-focused omnichannel initiatives including segmentation, audience management, and affinity modeling.
Act as the Business Product Manager for Omnichannel Enablement to drive product development and feature rollouts.
Design orchestration frameworks powered by data and analytics to dictate how messages flow across various channels.
Establish rules for channel prioritization, sequencing, and suppression within the enterprise omnichannel decision engine.
Translate business requirements into technical specifications to ensure alignment between business goals and technical feasibility.
Evangelize product value propositions and roadmaps to senior leadership and cross-functional stakeholders.
Coordinate with IT and cross-functional teams to ensure seamless integration of products and tools.
Drive experimentation and optimization efforts to enhance product offerings and improve customer journey outcomes.
What we're looking for
Bachelor’s degree in business, technology, operations, science, marketing, or a related field.
5 years of experience with at least 3 years in product management, digital product operations, or equivalent experience.
Experience using data and analytics to power omnichannel customer experiences, including segmentation, targeting, audience management, and affinity modeling.
Experience with various channels, specifically paid media and connections to owned channels like email, web, and SMS.
Familiarity with external data sets used in customer journeys for both digital and in-person touchpoints.
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies.
Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration.
Strong analytical skills and the ability to communicate complex product visions to senior leaders and diverse stakeholders.
Martech
Salesforce Marketing Cloud
CRM
SQL
Data Analytics
Product Management
Agile
SAFe
Scrum
Data Orchestration
Audience Segmentation
Marketing Automation
Data Structures
Product Development Life Cycle
SQL
Salesforce Marketing Cloud
Martech
CRM
Marketing Automation
Agile
SAFe
Scrum
Product Development Life Cycle
Data Analytics
User Research
Journey Mapping
User Stories
Data Structures
Real-time Decisioning Engines