Senior Associate, Measurement & Ad Tech, Marketing Technology

What you'll do

• Own the measurement foundations including tracking link architecture, postback configurations, and pixel governance across the MMP stack.
• Build and maintain tooling and automations to help channel and creative teams launch and optimize campaigns faster.
• Replace repetitive operational tasks with automated workflows, including the use of AI-assisted measurement systems.
• Manage paid-media platform integrations by designing data pipelines and implementing tags via GTM or similar tools.
• Write SQL to debug campaign data gaps and build performance dashboards for creative and delivery metrics.
• Establish tracking governance by owning campaign-naming taxonomy, UTM standards, and postback change control.
• Diagnose and resolve high-impact data issues such as iOS/Android discrepancies and postback failures.

What we're looking for

• 4+ years of experience in marketing technology, performance marketing ops, or growth analytics.
• Advanced SQL skills for debugging, reporting, and QA across campaign, event, and spend data in a warehouse environment.
• Hands-on experience with MMPs (Singular, Appsflyer) for tracking links, postbacks, and privacy-era iOS measurement.
• Practical expertise in event tracking across major ad platforms including Meta, TikTok, Snap, Reddit, and Google.
• Experience designing and implementing tags, variables, and events in tag management systems like GTM, Adobe Tags, or Tealium.
• Experience building and maintaining marketing dashboards in Sigma, Looker, Tableau, or similar tools.
• Familiarity with agentic and AI-assisted workflows, including LLM integrations and marketing copilots.
• Strong system architecture awareness regarding API integrations and data flows across CRM, attribution, and campaign systems.