Senior Associate, B2B Digital Marketing

Daily Pay

Quick summary

Work type
On-site
Location
Minneapolis, MN
Salary
$88,000–$114,000 / yr
Posted
6 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $179k
This role $101k
$73k most similar roles pay here $230k

This role pays less than 97% of similar roles. Most pay $143,750–$215,087 — the shaded band above. At the midpoint, this role pays about $101k versus about $179k for comparable roles.

Based on 240 similar postings.

Employer

About Daily Pay

DailyPay is an employee financial wellness platform that allows workers to access their earned wages before payday, helping employers improve retention and financial well-being for their employees. Industry: Financial Technology & Employee Benefits

Daily Pay currently has 3 open roles on FindRole.

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At a glance

TL;DR · Senior Associate, B2B Digital Marketing

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The Senior Associate - B2B Digital Marketing role within the B2B Client Acquisition team focuses on enhancing full-funnel lead generation through strategic application of Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and AI Search Optimization (AIO) to boost web conversion rates and user engagement. Day-to-day responsibilities include developing comprehensive CRO tactics, conducting funnel analyses, supporting A/B testing initiatives, collaborating with research teams for insights on user pain points, implementing audience personalization strategies, optimizing SEO rankings, refining LLM optimization strategies, and enhancing chat routing protocols. The ideal candidate should have 3+ years of B2B marketing experience, a strong grasp of CRO, SEO, and AIO methodologies, proficiency in tools like GA4 and Tableau for data analysis, hands-on experience with MarTech platforms such as VWO and Marketo, and excellent project management skills using Asana.

Skills

GA4 Tableau VWO Marketo WordPress Asana SEO AIO CRO CI/CD

What you'll do

  • Develop and execute comprehensive CRO tactics to increase funnel conversion rates.
  • Conduct in-depth analyses of digital channels to identify friction points and optimization opportunities.
  • Partner with teams to gather insights on web user pain points and trends.
  • Implement audience personalization strategies for specific B2B target segments.
  • Collaborate with SEO consultants to drive organic traffic and improve search rankings.
  • Develop and execute an A/B testing roadmap to optimize all digital channels.
  • Optimize website chat routing protocols and AI conversational agents for lead capture.

What we're looking for

  • 3+ years of B2B marketing experience focusing on digital demand generation, CRO, SEO, or AIO.
  • Strong understanding of CRO, SEO, and AIO methodologies and industry best practices.
  • Proficiency in GA4, Tableau, or similar data visualization systems for analytics.
  • Hands-on experience with MarTech tools like VWO, Marketo, Wordpress, or equivalent.
  • Excellent organizational skills and project management experience using Asana or similar platforms.
  • Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or relevant professional experience.

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