Senior Content Associate, Lifecycle Marketing

Betterment

Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$94,500–$110,000 / yr
Posted
3 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $189k
This role $102k
$79k most similar roles pay here $235k

This role pays less than 98% of similar roles. Most pay $163,525–$214,900 — the shaded band above. At the midpoint, this role pays about $102k versus about $189k for comparable roles.

Based on 240 similar postings.

Employer

About Betterment

Betterment is an automated investment service (robo-advisor) that uses technology to provide personalized investment management, retirement planning, and savings optimization at low cost for retail investors. Industry: Financial Technology & Wealth Management

Betterment currently has 17 open roles on FindRole.

Listed pay typically runs $200,000–$228,000 across 17 roles with salary data.

Most-posted roles

View all roles at Betterment

At a glance

TL;DR · Senior Content Associate, Lifecycle Marketing

As a Senior Content Associate at Betterment in New York City, you will collaborate closely with product marketing, CRM, social, design, and compliance teams to produce high-impact customer lifecycle content across various channels. Your role involves scaling content using AI tools while maintaining brand voice and editorial judgment, ensuring all outputs are compliant and engaging. You will develop scalable systems like copy banks and variant libraries to enhance efficiency and consistency, write for AEO/GEO citability, and contribute to the evolution of AI workflows within a regulated financial services environment. This position requires 3+ years of content marketing experience with strong editorial instincts, fluency in AI writing tools, and an understanding of personal finance products.

What you'll do

  • Develop high-impact content for customer lifecycle channels like email and in-app.
  • Write editorial and social content for owned channels, optimizing for AI discoverability.
  • Use AI tools to scale content output while maintaining brand voice and compliance.
  • Build scalable systems to improve speed and consistency of marketing communications.
  • Contribute to the evolution of AI workflows by identifying areas for improvement.

What we're looking for

  • 3+ years of experience in content marketing or editorial roles.
  • Strong understanding of brand voice and compliance in regulated industries.
  • Fluency with AI writing tools and ability to optimize for AEO/GEO discoverability.
  • Cross-functional collaboration skills across product marketing, CRM, social, design, and comms.
  • Initiative to manage multiple projects simultaneously and drive them forward.
  • Degree in marketing, PR, English, finance, or a related field.

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