Director of Digital Marketing Product Management

Palo Alto Networks

Quick summary

Work type
On-site
Location
Santa Clara, CA
Salary
$224,000–$318,000 / yr
Posted
2 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $206k
This role $271k
$146k most similar roles pay here $336k

This role pays more than 86% of similar roles. Most pay $172,593–$238,450 — the shaded band above. At the midpoint, this role pays about $271k versus about $206k for comparable roles.

Based on 239 similar postings.

Employer

About Palo Alto Networks

Palo Alto Networks is a global cybersecurity company offering network security, cloud security, and endpoint protection solutions.

Palo Alto Networks currently has 30 open roles on FindRole.

Listed pay typically runs $154,000–$249,500 across 27 roles with salary data.

Most-posted roles

View all roles at Palo Alto Networks

At a glance

TL;DR · Director of Digital Marketing Product Management

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As the Director of Digital Marketing Product Management at Palo Alto Networks, you will lead a high-impact team within the Digital Team to transform our website and on-demand web experiences into seamless, personalized engines that drive marketing funnel efficiency. Your day-to-day responsibilities include defining multi-year product roadmaps, managing Scrum teams, optimizing customer lifecycle journeys, integrating on-demand digital experiences, and implementing sophisticated personalization triggers using first-party data. You will also establish KPIs for conversion rate optimization and serve as the primary interface between stakeholders and engineering teams, translating complex marketing requirements into technical user stories. This role requires extensive experience in product management within digital marketing or high-growth environments, mastery of Agile frameworks like Scrum and SAFe, proficiency with modern MarTech stacks including CMS, MAP, CDPs, and analytics tools, and a deep understanding of how technology influences customer journeys from brand awareness to demand generation. Experience in the cybersecurity sector is highly valued.

Skills

Scrum Agile JIRA Azure DevOps MVP Technical Debt Management CMS Marketo Adobe Marketing Cloud CDP Analytics Tools Web Development KPIs Conversion Rate Optimization AI Cybersecurity CPPM SAFe Scaled Agile Frameworks

What you'll do

  • Define and lead the multi-year product roadmap for digital marketing.
  • Manage the product backlog and Scrum teams to ensure high-velocity delivery.
  • Optimize the full customer lifecycle from paid/organic channels to event registrations.
  • Develop "always-on" digital experiences like webinars and interactive content hubs.
  • Implement sophisticated activation triggers using first-party data for real-time personalization.

What we're looking for

  • 15+ years of product management experience in digital marketing or high-growth B2B/B2C environments.
  • Expertise in Agile Management frameworks and Scrum leadership with proficiency in JIRA/Azure DevOps.
  • Deep understanding of modern MarTech stack including CMS, MAP, CDP, and analytics tools.
  • Proven track record managing high-traffic web products and on-demand experience platforms.
  • Strong ability to connect marketing initiatives with technical execution through clear product ownership.
  • Adaptability to stay ahead in technology trends and AI tool integration.

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