The Senior Analyst, Marketing Science role at Zoro.com in Chicago involves using customer and marketing data to drive strategic growth through advanced analytics such as Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing. Day-to-day responsibilities include designing and executing incrementality tests, providing analytical support for business initiatives, and leading monthly review meetings to share insights. The ideal candidate will have expertise in SQL, R or Python, and BI tools like Looker or Tableau, with a background in marketing analytics and statistical modeling. This role is crucial at Zoro, an eCommerce platform with over $1 billion in annual revenue, focusing on optimizing marketing spend and enhancing customer engagement across various channels.
Skills
SQL
R
Python
Looker
Tableau
Google Data Studio
BigQuery
Google Analytics
What you'll do
Design and maintain advanced marketing measurement strategies, focusing on Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
Lead the execution of incrementality testing (A/B), including specialized geo-based and user-based methods.
Provide analytical support for strategic initiatives, campaigns, and channel performance analysis.
Manage end-to-end analytical processes from business request evaluation to implementation and recommendation delivery.
Share insights monthly through review meetings to guide marketing spend optimization and revenue growth.
What we're looking for
3+ years of experience in marketing analytics and advanced statistical modeling.
Expertise in designing and deploying Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
Proven ability to design, execute, and measure causal inference studies using geo-based testing methods.
Strong proficiency in SQL and statistical programming languages like R or Python for data analysis.
Experience translating large datasets into actionable business recommendations using machine learning techniques.
Bachelor’s degree in quantitative fields such as Statistics, Engineering, Economics, or related disciplines.
Market check
Salary context
This
$78,900–$130,000
range sits above
7%
of similar postings on FindRole.
Peer median band
$137,860–$207,165
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$130,767–$213,000
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Zoro
Zoro is an eCommerce company that sells millions of supplies, equipment and tools to small businesses nationwide.
English
Mandarin
Sales
Business Development
Mobile Ad Tech
Digital Marketing
E-commerce
Non-Gaming Apps
APAC Market Trends
Cross-team Collaboration
Client Onboarding
Campaign Optimization
Market Analysis Reports
Industry Summits
Brand Building
Sales Data Management
KPI Tracking
Negotiation Skills
Presentation Skills
Communication Skills
Goal Orientation
Pressure Resistance
Market Insight
Python
Excel
AI
Computer Science
Mobile Advertising
Gaming Industry
Sales
Account Management
Business Development
Customer Support
Technical Collaboration
Data Analysis
Negotiation Skills
Problem Solving
Curiosity
Start-up Experience