The Lead Marketing Analyst role at Zoro.com is a senior individual contributor position within the marketing team, focusing on driving high-impact analytics to inform customer strategy and business growth. This role involves partnering with stakeholders to understand customer behavior, evaluate campaign performance, and develop data-driven strategies across channels. Daily responsibilities include designing deep-dive analyses, evolving targeting and segmentation strategies, and utilizing measurement frameworks like MTA and MMM. The ideal candidate should have expertise in SQL, BI tools (Looker, Tableau), web analytics platforms (Google Analytics, Adobe Analytics), and strong communication skills to translate complex data into actionable insights. Experience with eCommerce and a passion for marketing analytics are essential.
Skills
SQL
Looker
Tableau
Power BI
Google Data Studio
Google Analytics
Adobe Analytics
BigQuery
Redshift
MMA
MTA
CI/CD
What you'll do
Own and drive high-impact marketing analytics initiatives from problem framing to insight delivery.
Design and execute deep-dive analyses on customer behavior, campaign performance, and digital engagement.
Evolve targeting and segmentation strategies to improve marketing efficiency and customer lifetime value.
Utilize measurement frameworks, including attribution approaches, to evaluate marketing effectiveness across channels.
Partner with data engineering teams to ensure data quality and scalable reporting solutions for analytics workflows.
Translate complex analytical findings into clear, compelling narratives for both technical and non-technical audiences.
What we're looking for
5+ years of experience in marketing analytics or related fields.
Proven ability to independently own and solve complex analytical problems.
Expertise in SQL and business intelligence tools like Looker, Tableau, Power BI.
Experience with web analytics platforms such as Google Analytics and Adobe Analytics.
Deep understanding of marketing measurement techniques, attribution models, and statistical methods.
Strong communication skills for translating data insights into actionable recommendations.
Market check
Salary context
This
$95,500–$159,200
range sits above
18%
of similar postings on FindRole.
Peer median band
$159,400–$220,000
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$142,300–$224,325
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Zoro
Zoro is an eCommerce company that sells millions of supplies, equipment and tools to small businesses nationwide.
English
Mandarin
Sales
Business Development
Mobile Ad Tech
Digital Marketing
E-commerce
Non-Gaming Apps
APAC Market Trends
Cross-team Collaboration
Client Onboarding
Campaign Optimization
Market Analysis Reports
Industry Summits
Brand Building
Sales Data Management
KPI Tracking
Negotiation Skills
Presentation Skills
Communication Skills
Goal Orientation
Pressure Resistance
Market Insight