This listing doesn't post a salary. Most similar roles pay
$117,000–$167,250.
Based on 240 similar postings.
Employer
About CVS Health
CVS Health is a leading American healthcare company operating retail pharmacies, pharmacy benefit management services, and a health insurance segment through Aetna, one of the nation''s largest health insurers. Industry: Healthcare & Pharmacy
CVS Health currently has
105 open roles
on FindRole.
Listed pay typically runs
$106,605–$260,590
across 102 roles with salary data.
Senior Analyst, Digital Messaging Operations joins the Marketing Technology and Platforms team within the Customer Success and Operations organization. This role involves supporting the implementation, maintenance, and optimization of digital communication platforms used for outbound messaging across the company. The analyst performs day-to-day execution, quality assurance, monitoring, and optimization of customer communications while collaborating with cross-functional teams like Engineering and Analytics. As part of an Agile Product Team, the individual also defines user stories and manages the team backlog to maintain technical integrity. Required skills include experience with Salesforce Marketing Cloud tools such as Email Studio, Content Builder, and Journey Builder, alongside proficiency in HTML, CSS, AMPscript, SSJS, and SQL. The role focuses on solving problems related to channel acquisition, preferences, consent management, customer retention, and cross-channel personalization within the digital healthcare domain.
Implement, maintain, and optimize digital communication platforms for outbound messaging across the organization.
Execute day-to-day operations, quality assurance, and monitoring of customer communications.
Define user stories and manage the team backlog within an Agile Product Team framework.
Streamline the execution of team priorities while maintaining technical integrity of features.
Manage marketing-related functions including channel acquisition, preference management, and consent tracking.
Develop and deploy technical solutions using HTML, CSS, AMPscript, SSJS, and SQL.
Create and maintain thorough documentation, including project status reports and meeting notes.
Analyze data views and tracking extracts to support marketing orchestration and reporting.
What we're looking for
3+ years of experience in Marketing, Product, Business, Consulting, or IT.
3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred).
3+ years of experience enabling technical solutions for marketing-related functions like acquisition, consent management, and personalization.
3+ years of experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio, and Journey Builder.
3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS, and SQL.
Familiarity with SFMC data views and tracking extracts.
Bachelor's degree in Marketing, Engineering, or Computer Science (preferred).
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