below marketmost similar roles pay hereabove market
This role pays less than
90%
of similar roles. Most pay
$177,250–$252,250
— the blue band above.
At the midpoint, this role pays about
$155k
versus about
$215k
for comparable roles.
Based on 240 similar postings.
Employer
About Microsoft
Microsoft Corporation is a global technology leader producing software, hardware, and cloud services including Windows, Office 365, Azure cloud platform, Xbox gaming, and Surface devices. Industry: Software & Cloud Computing
Microsoft currently has
648 open roles
on FindRole.
Listed pay typically runs
$119,800–$234,700
across 624 roles with salary data.
The Senior Adtech Publisher and Signal Lead joins the Global Media Team to support in-house paid social activation and operations. This role involves implementing and operationalizing publisher and signal capabilities across the paid media ecosystem. Key responsibilities include translating business needs into technical requirements, coordinating integrations with engineering teams, and managing the deployment of audience, conversion, and measurement capabilities. The successful candidate will work with platforms including Meta, Google, LinkedIn, Microsoft Advertising, and Amazon. Required skills include technical program management, experience with APIs, data pipelines, and signal technologies, as well as proficiency in JavaScript and HTML for tag implementation. The role also requires familiarity with TMS tools like Adobe Launch, CDPs, clean rooms, and cloud platforms such as Azure, Databricks, or Microsoft Fabric.
Translate business and media needs into technical requirements for audience, conversion, identity, and signal integrations.
Support technical integration and onboarding of advertising and publisher platforms including Meta, Google, and LinkedIn.
Partner with engineering teams to implement APIs, server-side integrations, pixels, and audience-sharing capabilities.
Coordinate the implementation, testing, and production readiness of new publisher and measurement capabilities.
Troubleshoot integration issues and assess platform changes that may impact existing media capabilities.
Develop and maintain technical requirements, integration guides, publisher playbooks, and troubleshooting documentation.
Support the rollout and adoption of new capabilities across media teams, agencies, and business groups.
Identify opportunities to standardize processes and improve integration reliability and scalability.
What we're looking for
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field and 4+ years of experience in media, marketing, or advertising (or equivalent).
Master's Degree in Business, Advertising, Marketing, Communications, or related field and 6+ years of experience in media, marketing, or advertising (preferred).
5+ years of experience in technical program management, AdTech, MarTech, digital media technology, or related technical disciplines (preferred).
Experience supporting technical integrations involving advertising platforms, APIs, data pipelines, audience systems, or signal technologies (preferred).
Experience with major advertising platforms such as Meta, Google, LinkedIn, Microsoft Advertising, or Amazon (preferred).
Hands-on experience coding in JavaScript and HTML to support tag implementation and marketing technology integrations (preferred).
Experience with CDPs, audience platforms, clean rooms, identity solutions, or customer data ecosystems (preferred).
Familiarity with cloud or data platforms such as Azure, Microsoft Fabric, or Databricks (preferred).
SQL
Python
BigQuery
MMP
CDP
Google Tag Manager
Kochava
Branch
AppsFlyer
Segment
Google Ads
Meta
TikTok
Snap
AI
Agentic Automation
Data Pipelines
Experiment Design
ROAS Analysis
DSP
Programmatic Buying
Data Engineering
Data Governance
CTV Advertising
Data Taxonomies
Signal Management
Integration Frameworks
Ad Serving Systems
Data Science
GTM Strategy
Distributed Systems
Machine Learning
Algorithms
Statistics
Control Theory
Online Learning
Auction Theory
Mechanism Design
Data Science
Performance Analysis
Testing
Prototyping
System Architecture
API
Platform Modernization
High Availability
Observability
Security
Compliance
Order Management
Yield Optimization
Technical Leadership