Referral & Lifecycle Marketing Lead

Capital One Financial

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Remote

Quick summary

Work type: Remote
Location: McLean, VAAnytown, ILNew York, NY
Salary: $230,400–$263,000 / yr
Employment: Full-time
Posted: 17 days ago
Freshness: Confirmed live today
Nearby: 99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $180k

This role $247k

$120k most similar roles pay here $278k

This role pays more than 83% of similar roles. Most pay $134,887–$224,400 — the shaded band above. At the midpoint, this role pays about $247k versus about $180k for comparable roles.

Based on 240 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 936 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 933 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

At a glance

TL;DR · Referral & Lifecycle Marketing Lead

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Referral & Lifecycle Marketing Lead, Capital One Shopping is a strategic leadership role focused on driving product-led growth and lifecycle marketing for a consumer technology business. The successful candidate will own end-to-end strategies to increase user engagement and lifetime value while serving as the financial and analytical strategist for growth initiatives. Key responsibilities include recruiting and mentoring a high-performing team, managing P&L and offer economics, and partnering with product teams to shape seamless user experiences. The role requires a strong quantitative orientation to manage credit risk models, develop pricing strategies, and execute direct-to-consumer marketing efforts. Candidates should possess skills in project management, strategic influencing, and data modeling. A demonstrated interest in AI is required, specifically regarding the use of tools like Cursor or GitHub Copilot to build automations and solve complex problems.

Skills

AI Cursor GitHub Copilot Data Modeling Analytics Product-Led Growth Project Management Quantitative Analysis Qualitative Analysis Automations

What you'll do

Own the end-to-end strategy for user engagement, lifecycle marketing, and product-led growth.
Recruit, hire, and mentor a high-performing growth team to scale the lifecycle vision.
Manage P&L, opportunity sizing, and offer economics to ensure profitable growth.
Partner with Product teams to design seamless user experiences that drive long-term engagement.
Develop and implement new product pricing strategies and lead data modeling for analytics.
Lead direct-to-consumer marketing efforts and develop insights for new go-to-market strategies.
Drive improvements in credit performance by creating risk models and testing hypotheses.
Manage the execution of business requirements and oversee multiple concurrent projects.

What we're looking for

Master's Degree (preferred).
At least 4 years of experience performing quantitative analysis.
At least 4 years of experience performing qualitative analysis.
At least 2 years of experience in people management.
At least 2 years of experience in project management.
2+ years of experience in financial services (preferred).
1+ year of experience in consulting (preferred).

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