Product Marketing Director

Early Warning Services

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
ScottsdaleSan Francisco, CAChicago, ILNew York, NY
Salary
$186,000–$232,000 / yr
Posted
64 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $219k
This role $209k
$157k most similar roles pay here $272k

This role pays less than 51% of similar roles. Most pay $178,187–$260,550 — the shaded band above. At the midpoint, this role pays about $209k versus about $219k for comparable roles.

Based on 240 similar postings.

Employer

About Early Warning Services

Early Warning Services is a fintech company that operates the Zelle person-to-person payments network, the Paze digital checkout wallet, and Certos fraud prevention and identity risk solutions for financial institutions.

Early Warning Services currently has 64 open roles on FindRole.

Listed pay typically runs $143,500–$183,000 across 60 roles with salary data.

Most-posted roles

View all roles at Early Warning Services

At a glance

TL;DR · Product Marketing Director

Product Marketing Director - Zelle The Product Marketing Director - Zelle joins a team focused on expanding Zelle beyond person-to-person money movement into everyday payments for small and mid-sized businesses and merchant acceptance. This role is responsible for defining and driving the go-to-market strategy to enable financial institutions and partners to adopt Zelle for business use cases. Key responsibilities include building segmentation, value propositions, and activation strategies while creating marketing content and sales enablement programs. The candidate will collaborate across product, legal, sales, and marketing teams to develop differentiated messaging and manage end-to-end launch execution. Success is measured through KPIs like merchant acquisition, transaction volume, and retention. Required competencies include expertise in fintech or payment platforms, experience with partner distribution models, and the ability to translate complex technical features into compelling narratives for corporate billers and omni-channel merchants.

What you'll do

  • Define and execute go-to-market strategies to expand Zelle into corporate biller and merchant use cases.
  • Identify priority segments, verticals, and partner pathways to scale adoption through financial institutions and platforms.
  • Develop differentiated messaging and marketing content that translates complex business payment values into simple narratives.
  • Build and operationalize repeatable frameworks for product positioning, packaging, launch readiness, and post-launch optimization.
  • Lead end-to-end execution of launch programs, including partner toolkits and sales enablement materials.
  • Establish and track KPIs related to merchant acquisition, activation, transaction volume, and retention.
  • Act as a central connector between Product, Marketing, Sales, and external partners to align on priorities and metrics.
  • Create continuous testing and measurement cycles to improve the effectiveness of go-to-market strategies over time.

What we're looking for

  • Candidates must possess eligibility to work in the United States for any employer at the date of hire.
  • A Bachelor’s degree in marketing, communications, or a related field is typically required.
  • Minimum of 12 years of progressive experience in product marketing, growth, or go-to-market roles within fintech, payments, or merchant platforms.
  • Experience launching new products or expanding into new market segments using structured go-to-market approaches.
  • Proven track record of crafting compelling positioning, messaging, and content for marketing, product, and sales teams.
  • Ability to move between strategic planning and hands-on execution in fast-moving environments.
  • Proven leadership skills and the ability to influence others.
  • Familiarity with financial institution distribution models, platform partners (POS, SaaS), or regulatory considerations (preferred).

More like this

Similar roles

Director, Product Delivery

Mastercard

O Fallon, MO +1 6 days ago $136,000$224,000
Program Management Product Delivery Financial Services Treasury Banking Go-To-Market Solution Development

Senior Director, Global Product Marketing

Anduril Industries

Washington, DC 5 days ago $253,000$336,000
AI Robotics Autonomy Go-to-Market Strategy Portfolio Marketing Defense Technology Aerospace National Security Hardware Software
10+ yrs exp

Senior Director, Global Product Marketing

Anduril Industries

Costa Mesa, CA 5 days ago $253,000$336,000
AI Robotics Autonomy Go-to-Market Strategy Portfolio Marketing Defense Technology Aerospace National Security Hardware Software
10+ yrs exp

Director, Product Management

Walmart

Sunnyvale, CA +1 41 days ago $169,000$338,000
Machine Learning Graph Intelligence KYC KYB Fraud Detection Data Science Decisioning Platforms Rule Management Systems Product Management WCAG) 2.2 AA Experimentation
10+ yrs exp