Product Manager II, Growth - Notifications

Coinbase

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$180,370–$212,200 / yr
Posted
10 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $204k
This role $196k
$156k most similar roles pay here $243k

This role pays less than 51% of similar roles. Most pay $177,137–$230,850 — the shaded band above. At the midpoint, this role pays about $196k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Coinbase

Coinbase Global is a publicly traded cryptocurrency exchange platform where consumers can buy, sell, and store digital currencies including Bitcoin, Ethereum, and hundreds of other cryptocurrencies. Industry: Cryptocurrency Exchange & Financial Technology

Coinbase currently has 89 open roles on FindRole.

Listed pay typically runs $186,065–$218,900 across 80 roles with salary data.

Most-posted roles

View all roles at Coinbase

At a glance

TL;DR · Product Manager II, Growth - Notifications

As a Product Manager II, Growth - Notifications on the Consumer & Business team, you will own the end-to-end notifications platform across push, in-app, and email channels. You will define the strategy for communicating with millions of customers by balancing infrastructure investment with growth experimentation to improve activation, re-engagement, and lifetime value. Your daily work involves partnering with Engineering, Data Science, and Marketing to build ML-powered relevance models that increase targeting precision while reducing notification fatigue. You will lead large-scale A/B and multivariate testing programs to validate timing and content. Required skills include experience in multi-channel messaging platforms, deliverability, and opt-in optimization. You must be proficient in SQL and data analysis tools to self-serve insights. Additionally, you will utilize generative AI responsibly to improve workflow efficiency while managing the long-term architecture for real-time personalization.

What you'll do

  • Own the product roadmap for the multi-channel notifications platform across push, in-app, and email.
  • Drive user engagement and retention through personalized, ML-powered notification strategies.
  • Partner with Engineering and Data Science to build relevance models that improve targeting precision.
  • Lead large-scale experimentation programs including A/B and multivariate testing for content and timing.
  • Design and manage the long-term platform architecture to support new channels and real-time personalization.
  • Analyze data using SQL to identify insights and inform product decisions independently.
  • Optimize notification deliverability, opt-in rates, and frequency management across all platforms.

What we're looking for

  • 5+ years of product management experience.
  • At least 2 years of experience focused on growth, engagement, or lifecycle products at scale (1M+ users).
  • Proven track record shipping ML-powered personalization or relevance features in partnership with data science teams.
  • Deep expertise in experimentation methodology, including A/B testing and defining success metrics.
  • Experience owning a multi-channel messaging or notifications platform across push, in-app, and email channels.
  • Fluency in SQL and data analysis tools to self-serve insights for product decisions.
  • Ability to utilize generative AI responsibly to improve workflow efficiency and quality.

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