Principal UX Engineer, Ads

Reddit

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$245,800–$344,100 / yr
Posted
77 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $226k
This role $295k
$166k $363k
below market most similar roles pay here above market

This role pays more than 84% of similar roles. Most pay $191,500–$260,450 — the blue band above. At the midpoint, this role pays about $295k versus about $226k for comparable roles.

Based on 240 similar postings.

Employer

About Reddit

Reddit is a social news aggregation and discussion platform where users share content, vote on posts, and engage in community conversations across thousands of interest-based forums called subreddits.

Reddit currently has 89 open roles on FindRole.

Listed pay typically runs $216,700–$303,000 across 89 roles with salary data.

Most-posted roles

View all roles at Reddit

At a glance

TL;DR · Principal UX Engineer, Ads

The Principal UX Engineer, Ads joins the Ads Design & Research team to shape the end-to-end advertising experience, including advertiser tools, consumer experiences, and measurement systems. This strategic, hands-on role involves defining the UX Engineering strategy, building high-quality functional prototypes, and creating reusable tools, components, and workflows to move ideas from exploration to engineering-ready products. The successful candidate will build AI-native workflows, agents, and production-adjacent tools while mentoring other practitioners. Key technical requirements include deep expertise in React and TypeScript, along with fluency in AI-assisted coding and advanced prototyping workflows. The role requires strong systems thinking to solve complex problems across multi-sided ecosystems like marketplaces, enterprise tools, and analytics, ensuring high interaction quality, accessibility, and performance across the entire advertising product area.

What you'll do

  • Define and lead the UX Engineering strategy across multiple areas of Reddit Ads.
  • Build high-quality functional prototypes, workflow tools, and PR-ready product experiences.
  • Create reusable tools, systems, components, and workflows to streamline the transition from design to production.
  • Build AI-native workflows, skills, agents, and tools to improve design exploration and prototyping.
  • Raise the bar for interaction quality, accessibility, performance, and technical craft across the Ads experience.
  • Mentor other practitioners and grow UX Engineering as a core capability across the company.
  • Partner with senior cross-functional leaders to shape product direction and clarify complex opportunities.

What we're looking for

  • Deep experience at the intersection of product design and engineering with a track record of building sophisticated interactive products.
  • Strong hands-on expertise with modern frontend technologies such as React and TypeScript.
  • Experience building production-adjacent prototypes, internal tools, systems, or frontend infrastructure for designers and engineers.
  • Excellent product and interaction judgment to turn complex ideas into intuitive, high-quality experiences.
  • Experience working across multiple teams to influence product direction beyond a single project.
  • Strong systems thinking with experience creating reusable patterns, platforms, or tools.
  • Fluency with AI-assisted coding, agents, and advanced prototyping workflows.
  • Experience in advertising is helpful (preferred).

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