Quick summary
- Work type
- Remote
- Location
- Remote
- Salary
- $245,800–$344,100 / yr
- Posted
- 77 days ago
- Freshness
- Confirmed live yesterday
Market check
Salary context
How this pay compares to similar roles
This role pays more than 84% of similar roles. Most pay $191,500–$260,450 — the blue band above. At the midpoint, this role pays about $295k versus about $226k for comparable roles.
Based on 240 similar postings.
Employer
About Reddit
Reddit is a social news aggregation and discussion platform where users share content, vote on posts, and engage in community conversations across thousands of interest-based forums called subreddits.
Reddit currently has 89 open roles on FindRole.
Listed pay typically runs $216,700–$303,000 across 89 roles with salary data.
Most-posted roles
- Software Engineer 27
- Machine Learning Engineer 10
- Product Manager 8
- Data Scientist 7
- Backend Engineer 3
At a glance
TL;DR · Principal UX Engineer, Ads
The Principal UX Engineer, Ads joins the Ads Design & Research team to shape the end-to-end advertising experience, including advertiser tools, consumer experiences, and measurement systems. This strategic, hands-on role involves defining the UX Engineering strategy, building high-quality functional prototypes, and creating reusable tools, components, and workflows to move ideas from exploration to engineering-ready products. The successful candidate will build AI-native workflows, agents, and production-adjacent tools while mentoring other practitioners. Key technical requirements include deep expertise in React and TypeScript, along with fluency in AI-assisted coding and advanced prototyping workflows. The role requires strong systems thinking to solve complex problems across multi-sided ecosystems like marketplaces, enterprise tools, and analytics, ensuring high interaction quality, accessibility, and performance across the entire advertising product area.
Skills
What you'll do
- Define and lead the UX Engineering strategy across multiple areas of Reddit Ads.
- Build high-quality functional prototypes, workflow tools, and PR-ready product experiences.
- Create reusable tools, systems, components, and workflows to streamline the transition from design to production.
- Build AI-native workflows, skills, agents, and tools to improve design exploration and prototyping.
- Raise the bar for interaction quality, accessibility, performance, and technical craft across the Ads experience.
- Mentor other practitioners and grow UX Engineering as a core capability across the company.
- Partner with senior cross-functional leaders to shape product direction and clarify complex opportunities.
What we're looking for
- Deep experience at the intersection of product design and engineering with a track record of building sophisticated interactive products.
- Strong hands-on expertise with modern frontend technologies such as React and TypeScript.
- Experience building production-adjacent prototypes, internal tools, systems, or frontend infrastructure for designers and engineers.
- Excellent product and interaction judgment to turn complex ideas into intuitive, high-quality experiences.
- Experience working across multiple teams to influence product direction beyond a single project.
- Strong systems thinking with experience creating reusable patterns, platforms, or tools.
- Fluency with AI-assisted coding, agents, and advanced prototyping workflows.
- Experience in advertising is helpful (preferred).
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