Principal Strategy Manager, Developer GTM Growth

Cloudflare, Inc

Hybrid

Quick summary

Work type: Hybrid
Location: Austin, TXSan Francisco, CANew York, NY
Salary: $196,000–$260,000 / yr
Posted: 1 day ago
Nearby: 99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $202k

This role $228k

$138k most similar roles pay here $273k

This role pays more than 70% of similar roles. Most pay $170,000–$235,000 — the shaded band above. At the midpoint, this role pays about $228k versus about $202k for comparable roles.

Based on 238 similar postings.

Employer

About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 127 open roles on FindRole.

Listed pay typically runs $234,000–$292,000 across 47 roles with salary data.

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View all roles at Cloudflare, Inc

At a glance

TL;DR · Principal Strategy Manager, Developer GTM Growth

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Cloudflare seeks a Principal Strategy Manager for Developer GTM Growth to join its dynamic Developer Platform GTM team in Austin, Texas, San Francisco, or New York. This senior role involves defining and executing growth strategies for Cloudflare’s rapidly expanding developer platform, which includes compute, storage, AI inference, media, and more. You will manage PAYGO operations, forecast revenue trends, design strategic campaigns, and foster partnerships to drive adoption and retention across the customer journey. Key responsibilities include scaling growth programs like Cloudflare for Students and Startups, negotiating external partnerships, and leveraging AI tooling to inform GTM strategies. Ideal candidates have 6+ years of experience in PLG or developer-focused environments, strong operational skills, and fluency in the AI and developer ecosystem.

Skills

Excel Google Sheets Product-Led Growth PLG AI Python PostgreSQL Kubernetes AWS CI/CD Terraform Docker GitHub Jira Confluence MVP Scrum Agile Salesforce Tableau Snowflake

What you'll do

Own and manage the pay-as-you-go forecast, identifying key trends and opportunities.
Design and drive strategic campaigns to increase adoption and expansion across Cloudflare’s platform.
Spearhead external partnerships to grow developer mindshare and adoption of Cloudflare products.
Identify emerging developer behaviors and translate them into actionable growth motions for Cloudflare.
Serve as connective tissue across the Developer GTM organization, incubating new motions and improving existing ones.
Drive alignment and execution across cross-functional teams to ensure shared objectives are met.

What we're looking for

Over 6 years of experience in growth strategy or GTM operations at a tech/SaaS company.
Proven ability to manage external partnerships from identification through launch.
Strong operational skills and comfort with data analysis using tools like Excel/Google Sheets.
Excellent cross-functional communication and alignment across multiple teams.
Fluency in the AI and developer ecosystem, translating market shifts into GTM strategy.
Experience incorporating AI tooling into workflows for decision-making and process automation.

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