Principal Product Manager, Web Experiences

Gen Digital

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$200,000–$250,000 / yr
Employment
Full-time
Posted
38 days ago
Freshness
Confirmed live today

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $204k
This role $225k
$153k most similar roles pay here $267k

This role pays more than 70% of similar roles. Most pay $177,250–$231,159 — the shaded band above. At the midpoint, this role pays about $225k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Gen Digital

Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.

Gen Digital currently has 29 open roles on FindRole.

Listed pay typically runs $181,500–$209,000 across 22 roles with salary data.

Most-posted roles

View all roles at Gen Digital

At a glance

TL;DR · Principal Product Manager, Web Experiences

As a Principal Product Manager, Web Experiences, you will join the Consumer Marketplace team to own the web experience layer across MoneyLion.com, GoBankingRates, CardCritics, and the broader syndication network. You will transform these properties into a scalable product platform by managing front-end performance, rendering strategy, component systems, and site-wide experimentation frameworks. Your daily work involves driving conversion rate optimization for acquisition funnels, reducing technical debt, and defining the infrastructure for AI-personalized web experiences. You will collaborate with Engineering, SEO, and PMM teams to improve page performance and indexability. The role requires deep expertise in React, Next.js, SSR/SSG/ISR rendering strategies, and Core Web Vitals. You must possess a strong technical background in front-end architecture while navigating complex affiliate, marketplace, and comparison-site business models to drive growth through data-driven experimentation and high-scale web performance.

What does a Product Manager earn in New York?

Median $195400 from 268 postings across 43 companies.

See salary data

What you'll do

  • Own the product strategy and roadmap for the web experience layer across multiple brand properties.
  • Drive conversion rate optimization across acquisition funnels including landing pages and affiliate flows.
  • Partner with engineering to define front-end architecture, rendering strategies, and component systems.
  • Lead the web experimentation roadmap by managing site-wide testing frameworks and measurement discipline.
  • Manage the web SEO product strategy focusing on site structure, Core Web Vitals, and page performance.
  • Develop the technical infrastructure required for AI-driven content and dynamic personalization.
  • Reduce technical debt in the front-end ecosystem to ensure long-term maintainability.
  • Define and track KPIs across conversion, organic traffic, engagement, and revenue per session.

What we're looking for

  • Bachelor’s degree in Computer Science, Engineering, or a related field.
  • Advanced degree is preferred.
  • 7+ years of product management experience for L10, or 10+ years for L11.
  • Experience with consumer web, SEO, affiliate/marketplace, or high-scale front-end platforms.
  • Technical fluency in modern front-end architectures (React, Next.js), rendering strategies (SSR/SSG/ISR), and web performance.
  • Deep experience with technical SEO, Core Web Vitals, schema, site architecture, and organic growth.
  • Proven track record running large-scale web experimentation programs including A/B testing and personalization.
  • Experience in affiliate, marketplace, or comparison-site business models (preferred).

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