Open Role — Product Marketing Lead | Ripple

Ripple

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Hybrid
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Posted
44 days ago

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Similar $200k
$149k most similar roles pay here $251k

This listing doesn't post a salary. Most similar roles pay $170,000–$230,500.

Based on 239 similar postings.

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About Ripple

Ripple Labs is a blockchain and cryptocurrency company that develops the XRP Ledger and provides cross-border payment solutions to financial institutions, enabling faster and cheaper international money transfers. Industry: Blockchain Technology & Cross-Border Payments

Ripple currently has 39 open roles on FindRole.

Listed pay typically runs $169,000–$205,000 across 26 roles with salary data.

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TL;DR · Open Role — Product Marketing Lead | Ripple

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Join our dynamic team as a Senior Product Marketer with expertise in blockchain, traditional finance, and DeFi to shape the market understanding and adoption of Ripple’s institutional DeFi solutions. You will lead go-to-market strategies for innovative products like stablecoin payments and on-chain credit, crafting clear value propositions and messaging that resonate with institutional audiences. Your role involves deep market analysis, cross-functional collaboration with business development, marketing, communications, and sales enablement teams to drive product launches and joint ventures. Ideal candidates have over 8 years of experience in product marketing for blockchain or DeFi products, a strong grasp of traditional financial markets, and the ability to simplify complex concepts into compelling narratives.

Skills

DeFi Blockchain Crypto Stablecoins Product Marketing Go-to-Market Strategy Cross-functional Collaboration Sales Enablement Business Development Marketing Communications Creative Teams Structured Thinking Problem Solving Independent Work Proactive Prioritization Effective Communication Messaging Development Relationship Building

What you'll do

  • Define and size target markets for Ripple’s institutional DeFi solutions.
  • Craft differentiated positioning and messaging for complex technical products.
  • Lead go-to-market strategies for stablecoin payments and on-chain credit initiatives.
  • Coordinate new product feature launches with cross-functional teams.
  • Partner with business development to drive joint go-to-market opportunities.
  • Collaborate with marketing teams to activate the Institutional DeFi story.

What we're looking for

  • 8+ years of experience in Product Marketing or a related role.
  • Deep understanding of traditional financial markets and DeFi products.
  • Experience leading go-to-market strategies for blockchain-based solutions.
  • Ability to develop segment-specific marketing strategies and value propositions.
  • Strong cross-functional collaboration skills with business development, marketing, and sales teams.
  • Expertise in crafting differentiated positioning and simplifying complex concepts.

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