Campaign Analytics Data Analyst

FanDuel

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$90,000–$112,000 / yr
Posted
81 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $174k
This role $101k
$75k most similar roles pay here $230k

This role pays less than 99% of similar roles. Most pay $133,131–$214,925 — the shaded band above. At the midpoint, this role pays about $101k versus about $174k for comparable roles.

Based on 240 similar postings.

Employer

About FanDuel

FanDuel is a leading online sports betting and daily fantasy sports platform operating across the United States, offering sportsbook wagering, casino games, and horse racing to millions of customers.

FanDuel currently has 42 open roles on FindRole.

Listed pay typically runs $138,000–$188,000 across 42 roles with salary data.

Most-posted roles

View all roles at FanDuel

At a glance

TL;DR · Campaign Analytics Data Analyst

Campaign Analytics, Data Analyst will join the Generosity Intelligence team to support performance analytics, reporting, and data analysis across all areas of sportsbook generosity campaigns. The role involves analyzing customer behavior and promotional engagement to uncover trends, identifying opportunities, and providing actionable insights to stakeholders. Key responsibilities include conducting exploratory analyses, developing hypotheses for initiative optimization, maintaining data quality, and creating clear visualizations to communicate results. To succeed, the candidate must be proficient in SQL and Microsoft Excel while manipulating large datasets. The role also utilizes AI tools to enhance workflows and may involve Python or Tableau. This position addresses the specific business problem of measuring the impact and effectiveness of spend within the emerging US sports betting market by providing data-driven insights into promotional performance and customer segmentation.

What you'll do

  • Perform performance analytics, reporting, and customer segmentation for sportsbook generosity campaigns.
  • Analyze customer behavior and promotional engagement to identify trends and actionable insights.
  • Conduct exploratory analyses and develop hypotheses to optimize generosity initiatives.
  • Maintain reports and validate data quality to support campaign measurement efforts.
  • Utilize AI tools to accelerate workflows while ensuring high integrity and accuracy of outputs.
  • Create easy-to-interpret visualizations and clear explanations of results, methods, and limitations.
  • Identify new value-add projects and areas for improvement to meet stakeholder strategic objectives.

What we're looking for

  • Minimum of 1+ years of experience in a similar role.
  • Proficiency in SQL and Microsoft Excel with experience manipulating large datasets.
  • Undergraduate degree in a numerate or technical discipline or equivalent professional experience.
  • Knowledge of at least one statistical or programming language, ideally Python (preferred).
  • Experience working with data visualization tools like Tableau (preferred).
  • Interest in sports (preferred).
  • Interest or experience in the sports betting industry (preferred).
  • Ability to support critical business needs outside of normal business hours on rare occasions.

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