Lead Product Marketing Manager

What you'll do

• Own end-to-end go-to-market strategy and execution for product launches.
• Expand product distribution across social platforms like TikTok, Instagram, and YouTube.
• Build and manage engaged user communities to drive retention and advocacy.
• Use performance metrics and experiments to optimize growth strategies and messaging.
• Develop playbooks and processes for repeatable, high-impact product launches.

What we're looking for

• 7-10+ years of experience in product marketing, growth marketing, or GTM roles.
• Proven track record of leading product launches and driving user growth digitally.
• Deep understanding of social platforms and community-building dynamics.
• Strong storytelling skills to translate product features into compelling narratives.
• Data-driven approach with expertise in performance metrics and experimentation.
• Experienced in cross-functional collaboration across multiple teams.
• Builder mindset for creating processes and systems in fast-moving environments.