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$117,000–$167,375.
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About CVS Health
CVS Health is a leading American healthcare company operating retail pharmacies, pharmacy benefit management services, and a health insurance segment through Aetna, one of the nation''s largest health insurers. Industry: Healthcare & Pharmacy
CVS Health currently has
109 open roles
on FindRole.
Listed pay typically runs
$106,605–$260,590
across 107 roles with salary data.
JOB TITLE: Journey Activation and Optimization Analyst
The Journey Activation and Optimization Analyst joins the PCW Marketing Operations team to translate customer engagement strategies into scalable, technically sound executions. This role manages the end-to-end lifecycle of customer journeys, including brief analysis, build, QA, launch, and post-mortem reviews. Key responsibilities involve translating strategic priorities into actionable engagement plans, defining requirements for data and orchestration, and conducting user acceptance testing to validate audience logic. The analyst partners with cross-functional teams like Data Science, Engineering, and Legal to ensure operational readiness and channel health. Required skills include SQL for data querying, experience with marketing technology platforms, and proficiency in business intelligence software for dashboard creation. The role specifically addresses the technical challenge of optimizing omnichannel journey orchestration through AI-enabled automation and data-informed workflows.
Own end-to-end execution of customer journeys from initial brief through build, QA, launch, and post-mortem review.
Translate strategic priorities into actionable engagement plans including targeting, segmentation rules, decision logic, and content needs.
Partner cross-functionally with technical and non-technical teams to define requirements and ensure scalable execution.
Conduct user acceptance testing in development environments to validate audience logic, data inputs, and workflow setup.
Identify and escalate risks, blockers, and execution issues related to data, platform configuration, and system integration.
Monitor channel health, deliverability, and incident response while providing ongoing operational oversight.
Optimize workflows and processes using AI capabilities and automation to improve journey performance and reduce redundancy.
Create and monitor dashboards using business intelligence software to visualize customer disposition and operational performance.
What we're looking for
3+ years of experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs.
3+ years of analytical and technical skills using SQL for data querying, reporting, automation, and marketing technology platforms.
3+ years of experience translating business strategy into clear execution requirements across technical and non-technical stakeholders.
3+ years of experience in journey execution, including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness.
3+ years of experience analyzing data to provide execution improvements, dashboards, or process recommendations, including user acceptance testing.
Bachelor’s degree or equivalent (HS Diploma and 4 years of experience).
3+ years of experience with omnichannel journey orchestration and enterprise marketing technology platforms such as Adobe or Salesforce (preferred).
Demonstrated ability to manage multiple priorities, navigate complexity, and resolve execution issues in a fast-paced environment (preferred).