Group Strategy Manager, Marketing Applied Sciences – Customer Care and Aftersales joins the Marketing Applied Sciences team to develop analytics-driven solutions for organizational goals. In this role, you will lead a cross-functional squad as the primary liaison between brand stakeholders and technical teams. You will oversee marketing measurement and optimization for the Customer Care and Aftersales brand, managing initiatives in campaign optimization, audience selection, and media performance. Responsibilities include translating complex data into strategic recommendations, managing resource allocation, and driving adoption of advanced analytics methodologies. The role requires expertise in performance marketing analytics, including media mix modeling, attribution analysis, and audience segmentation. Required technical skills include proficiency in Python, SQL, and data visualization tools, alongside experience with marketing technology platforms and enterprise data systems to solve complex problems within the automotive and consumer durables domain.
Serve as the primary liaison between brand stakeholders, marketing analytics teams, and technical departments.
Lead a cross-functional squad to manage marketing measurement, media optimization, and audience strategy.
Oversee initiatives involving campaign optimization, consumer engagement, and performance measurement.
Identify and execute high-impact analytics projects that improve overall marketing performance.
Translate complex data into clear strategic recommendations for senior marketing leadership.
Drive the adoption of advanced analytics methodologies and next-best action strategies across the organization.
Manage squad resource allocation, project prioritization, and delivery dependencies to maximize efficiency.
What we're looking for
Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field.
Master’s degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field (preferred).
At least 7 years of experience in Marketing Analytics, Performance Marketing, or a related strategic analytics role.
At least 2 years of experience leading cross-functional teams in marketing measurement, media optimization, audience strategy, or a related discipline.
Expertise in performance marketing analytics including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.
Proficiency in Python, SQL, and data visualization tools.
Experience with marketing technology platforms, media measurement tools, and performance marketing channels.
Experience in automotive marketing, consumer durables, or large enterprise data platforms (preferred).
Data Science
SQL
Python
AI agent s
ETL
Marketing Measurement
Experimentation
Synthetic Control
Channel Attribution
Data Architecture
Analytics
Performance Marketing
Brand Marketing
GTM Strategy