This role pays more than
75%
of similar roles. Most pay
$196,775–$272,070
— the shaded band above.
At the midpoint, this role pays about
$271k
versus about
$234k
for comparable roles.
Based on 239 similar postings.
Employer
About Palo Alto Networks
Palo Alto Networks is a global cybersecurity company offering network security, cloud security, and endpoint protection solutions.
Palo Alto Networks currently has
31 open roles
on FindRole.
Listed pay typically runs
$155,000–$251,000
across 29 roles with salary data.
As the Director of Search Engine Optimization and Generative Engine Optimization (SEO/GEO) at Palo Alto Networks, you will lead a cross-functional team to evolve our search strategy from traditional SEO to AI-native GEO. Your daily responsibilities include developing strategies for maximizing visibility in Google AI Overviews and LLM-based answer engines like ChatGPT and Gemini, architecting content structures that enhance machine readability, and providing technical guidance on site architecture and structured data deployment. You will also track new success metrics such as "Share of Model" and AI referral traffic, and present executive-level reports on SEO’s impact on lead generation. This role requires expertise in enterprise tools like Semrush, Conductor, Google Search Console, and Adobe Analytics, along with a deep understanding of how LLMs process content. Ideal candidates have over 12 years of digital marketing experience, including at least five years focused on complex B2B or SaaS SEO strategies, and a background in cybersecurity to effectively translate technical threats into authoritative content structures.
Skills
Semrush
Conductor
Google Search Console
Adobe Analytics
JSON-LD
llms.txt
.md plain text protocols
AI Overviews
ChatGPT
Perplexity
Gemini
Schema
Technical SEO
Generative Engine Optimization
LLM search results
Enterprise grade technical SEO
Semantic reinforcement
"answer-first" formatting
Cross Functional Evangelization
M&A Support
What you'll do
Lead the evolution of search strategy from traditional SEO to AI-native GEO.
Develop and execute strategies for maximum inclusion in Google AI Overviews.
Architect content structures that maximize machine readability and semantic reinforcement.
Provide guidance on technical SEO aspects including site architecture and structured data.
Track new success metrics beyond clicks, such as "Share of Model" and AI referral traffic.
Educate GTM teams on GEO strategy to scale optimized content creation.
What we're looking for
12+ years of digital marketing experience with at least 5 years in SEO for complex B2B or SaaS environments.
Expertise in Generative Engine Optimization (GEO) and understanding of LLM content retrieval processes.
Proficiency in technical SEO, including schema, JSON-LD, and site architecture.
Experience using enterprise tools like Semrush, Conductor, Google Search Console, and Adobe Analytics.
Ability to present complex trends to executives and influence long-term product roadmaps.
Proven track record of adapting to rapid algorithmic changes and embracing AI search paradigms.
Strong understanding of SEM and SEO/GEO intersections.