Director of Digital Marketing Product Management

Palo Alto Networks

Actively hiring Posted today Verified listing
Santa Clara, CA Posted 1 day ago $224,000–$318,000 / year
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99+ other roles within 25 mi Near Santa Clara, CA

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $210k
This role $271k
$152k most similar roles pay here $336k

This role pays more than 85% of similar roles. Most pay $176,412–$243,256 — the shaded band above. At the midpoint, this role pays about $271k versus about $210k for comparable roles.

Based on 238 similar postings.

Employer

About Palo Alto Networks

Palo Alto Networks is a global cybersecurity company offering network security, cloud security, and endpoint protection solutions.

Palo Alto Networks currently has 31 open roles on FindRole.

Listed pay typically runs $155,000–$251,000 across 29 roles with salary data.

Most-posted roles

View all roles at Palo Alto Networks

At a glance

TL;DR

As the Director of Digital Marketing Product Management at Palo Alto Networks, you will lead a high-impact team within the Digital Team to transform our website and on-demand web experiences into seamless, personalized engines that drive marketing funnel efficiency. Your role involves defining multi-year product roadmaps aligned with business goals, managing Scrum teams through Agile methodologies, and optimizing customer journeys from paid/organic channels to event registrations. You will work closely with engineering and demand generation teams to implement sophisticated activation triggers using first-party data for real-time personalization. Key responsibilities include establishing KPIs for digital product health, ensuring high-velocity delivery, and leveraging the modern MarTech stack including CMS, MAP, CDP, and analytics tools. Ideal candidates have over 15 years of experience in digital marketing or high-growth environments, expertise in JIRA/Azure DevOps, and a deep understanding of how technology impacts customer journeys from brand to demand generation, with previous cybersecurity sector experience being advantageous.

Skills

Scrum Agile JIRA Azure DevOps MVP Technical Debt Management CMS Marketo Adobe Marketing Cloud CDP Analytics Tools Web Development KPIs Conversion Rate Optimization AI Cybersecurity CPPM SAFe

What you'll do

  • Define and lead the multi-year product roadmap for digital marketing.
  • Manage the product backlog and lead dedicated Scrum teams to ensure high-velocity delivery.
  • Map and optimize the full customer lifecycle from paid/organic channels to on-demand web experiences.
  • Lead development of "always-on" digital experiences like webinars and virtual events.
  • Implement sophisticated activation triggers using first-party data for real-time personalization.

What we're looking for

  • 15+ years of product management experience in digital marketing or high-growth B2B/B2C environments.
  • Expertise in Agile Management frameworks and Scrum mastery, including JIRA/Azure DevOps proficiency.
  • Deep understanding of modern MarTech stack tools such as CMS, MAP (Marketo/Adobe), CDP, and analytics.
  • Proven track record managing high-traffic web products with on-demand experience platforms.
  • Strong ability to translate complex marketing requirements into technical user stories for engineering teams.
  • Proficient in understanding the customer journey from brand awareness to demand generation through events.
  • Adaptability to stay ahead of technological advancements and AI tools.

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