Director Marketing Analytics | Marqeta

Marqeta

Remote Hybrid

Quick summary

Work type
Remote
Location
Oakland, CANew York, NYLondon, United Kingdom
Salary
$200,000–$250,000 / yr
Posted
1 day ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $220k
This role $225k
$167k most similar roles pay here $268k

This role pays more than 60% of similar roles. Most pay $186,187–$254,475 — the shaded band above. At the midpoint, this role pays about $225k versus about $220k for comparable roles.

Based on 240 similar postings.

Employer

About Marqeta

Marqeta is a modern card issuing platform that provides open API technology for businesses to create, issue, and manage customized payment cards, powering payment programs for fintech companies and enterprises. Industry: Financial Technology & Card Issuing

Marqeta currently has 18 open roles on FindRole.

Listed pay typically runs $136,800–$171,000 across 15 roles with salary data.

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View all roles at Marqeta

At a glance

TL;DR · Director Marketing Analytics | Marqeta

The Director of Marketing Analytics at Marqeta will lead the strategic analytics backbone for the company's go-to-market engine, focusing on defining and owning B2B marketing attribution to influence investment decisions. This senior leadership role involves building analytical infrastructure, leading a team of analysts, and partnering with cross-functional teams like Sales, Finance, and Revenue Operations. Key responsibilities include creating executive-level reporting, developing forecasting models, and establishing data standards across Salesforce, Marketo, and other platforms. Ideal candidates have over 10 years of experience in B2B marketing analytics, including people leadership, and expertise in attribution modeling, SQL, BI tools, and statistical analysis. Familiarity with fintech and AI/ML applications is preferred, as Marqeta operates at a large scale within the payments industry.

What you'll do

  • Define and own Marqeta's B2B marketing attribution strategy.
  • Build connective tissue between marketing programs and revenue outcomes.
  • Lead a team of marketing analysts, setting standards and fostering growth.
  • Serve as a strategic voice in GTM planning, influencing budget allocation.
  • Own executive-level marketing reporting to the CMO, CFO, and Board.
  • Develop forecasting models for Enterprise NAL pipeline contribution.
  • Establish AI and automation strategy for analytics within the marketing org.

What we're looking for

  • 10+ years in Enterprise B2B marketing analytics with at least 3 years in people leadership.
  • Deep expertise in complex B2B attribution modeling and experience with ABM, enterprise sales cycles.
  • Strong command of how marketing fits into the full revenue engine, fluent in pipeline metrics and go-to-market efficiency.
  • Proven ability to influence strategy through data-driven insights and outcomes.
  • Proficiency with core marketing tech stack including Salesforce, Marketo, BI tools, and data warehousing solutions.

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