Join the Digital Marketing team as an experienced Account-Based Marketing (ABM) specialist, leading strategy and execution for high-priority segments to drive pipeline and revenue. You will collaborate closely with Sales, Revenue, and Product Marketing teams to develop multi-channel activation plans, leveraging data from paid social, display, and content syndication to optimize campaigns continuously. Key responsibilities include defining account segmentation, executing ABM programs across various digital channels, and building reporting frameworks to measure impact. Ideal candidates have 5+ years of B2B marketing experience with a focus on ABM in fintech or startup environments, proficiency in data visualization tools, and strong cross-functional collaboration skills.
Skills
data visualization tool
ABM
B2B marketing
fintech
paid social
display
content syndication
digital marketing
performance data
cross-functional collaboration
account segmentation
pipeline measurement
revenue reporting
stakeholder communication
operating processes
communication frameworks
What you'll do
Own and execute end-to-end ABM strategy for priority segments.
Define account segmentation and tiering in collaboration with Sales and Product Marketing.
Lead digital ABM execution across paid social, display, and content syndication channels.
Develop insights and optimize performance data to enhance ABM effectiveness.
Establish operating processes to align Marketing and Sales around ABM initiatives.
What we're looking for
5+ years of B2B marketing experience with direct ABM ownership.
Proven track record in executing ABM programs influencing pipeline and revenue.
Experience in fintech or startup environments preferred.
Proficiency in data visualization tools for performance analysis.
Strong cross-functional collaboration and partnership-building skills.
Excellent communication skills to convey complex concepts broadly.
Market check
Salary context
This
$135,600–$160,800
range sits above
17%
of similar postings on FindRole.
Peer median band
$160,560–$229,100
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$160,525–$223,225
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Plaid
Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure
Plaid currently has
127 open roles
on FindRole.
Listed pay typically runs
$186,000–$262,800
across 127 roles with salary data.
New York City Office, US48 days ago
$135,600–$160,800
data visualization tool
ABM
B2B marketing
fintech
paid social
display
content syndication
digital marketing
performance data
communication skills
cross-functional collaboration
solution-oriented mindset