Account-Based Marketing Manager

Plaid

Actively hiring Verified listing
New York City Office, US Posted 48 days ago $135,600–$160,800 / year
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At a glance

AI generated

TL;DR

This position within the Digital Marketing team at a fintech company in New York City seeks a senior-level Account-Based Marketing (ABM) specialist to drive high-quality pipeline and revenue for priority segments. The ideal candidate will own the end-to-end ABM strategy, translating go-to-market priorities into strategic campaigns across paid social, display, and content syndication channels. They will collaborate with Sales, Revenue, and other marketing teams to develop cohesive account journeys and establish operating processes that align Marketing and Sales around ABM goals. Proficiency in data visualization tools is essential for leveraging performance data to optimize narratives and measure impact through engagement, pipeline, and revenue metrics. Experience in fintech or startup environments is preferred, along with a proven track record of executing successful ABM programs.

Skills

data visualization tool ABM B2B marketing fintech paid social display content syndication digital marketing performance data communication skills cross-functional collaboration solution-oriented mindset

What you'll do

  • Own and execute end-to-end ABM strategy for priority segments.
  • Define account segmentation and tiering in collaboration with Sales and Product Marketing.
  • Lead digital ABM execution across paid social, display, and content syndication channels.
  • Develop insights and apply them to enhance ABM programs collaboratively.
  • Align ABM programs with Lifecycle, Events, and Customer Marketing teams for cohesive journeys.
  • Establish operating processes to align Marketing and Sales around ABM initiatives.

What we're looking for

  • 5+ years of B2B marketing experience with direct ABM ownership.
  • Proven track record in executing ABM programs influencing pipeline and revenue.
  • Experience in fintech or startup environments preferred.
  • Proficiency in data visualization tools for performance analysis.
  • Strong cross-functional collaboration and partnership-building skills.
  • Excellent communication skills to convey complex concepts broadly.

Market check

Salary context

This $135,600–$160,800 range sits above 17% of similar postings on FindRole.

Peer median band

$160,560–$229,100

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$160,525–$223,225

Middle half of comparable postings.

Based on 238 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Plaid

Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure

Plaid currently has 127 open roles on FindRole.

Listed pay typically runs $186,000–$262,800 across 127 roles with salary data.

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