Intern - Brand & Content Strategy

IBM

Confirmed live 2 days ago High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Employment
Intern
Posted
8 days ago
Freshness
Confirmed live 2 days ago

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Salary context

How this pay compares to similar roles

Similar $184k
$98k most similar roles pay here $269k

This listing doesn't post a salary. Most similar roles pay $114,662–$252,427.

Based on 240 similar postings.

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About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 506 open roles on FindRole.

Listed pay typically runs $174,632–$197,165 across 5 roles with salary data.

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At a glance

TL;DR · Intern - Brand & Content Strategy

The 2027 Intern — Brand & Content Strategy joins the Performance Marketing team to drive scalable revenue growth by converting demand into measurable business impact. This role focuses on transforming a vast collection of content into an easily understandable system that meets visitor needs. You will collaborate with the team to develop integrated brand-to-demand messaging and content plans, analyze performance metrics to provide data-driven recommendations, and work with internal agency partners to create creative and tactical briefs. The position requires skills in brand and content strategy, multi-channel marketing across social and digital platforms, and an analytical mindset to synthesize insights into actionable strategies. You will solve the challenge of building brand relevance and consideration by creating stories that cut through market noise to engage clients, partners, and prospects effectively.

What you'll do

  • Organize a vast collection of content into an easily understandable system that meets visitor needs.
  • Develop integrated brand-to-demand messaging and content plans tailored to specific target audiences.
  • Research market trends and IBM offerings to create compelling marketing messages and content.
  • Analyze performance metrics to provide data-driven recommendations for brand growth and optimization.
  • Write creative and tactical briefs to guide internal agency partners in executing content strategies.
  • Collaborate with internal teams to produce high-quality assets that drive customer engagement.
  • Present final project outcomes to a large audience of leaders and peers at the end of the program.

What we're looking for

  • Must have a High School Diploma or GED.
  • A Bachelor's Degree is preferred.
  • Must be currently enrolled in an accredited university and a rising senior for the 2027-2028 school year.
  • Must be available for a summer internship from May 24, 2027, to August 13, 2027.
  • Must be fluent in English with strong written and verbal communication skills.
  • Basic knowledge of brand and content strategy, content development, or similar fields is required.
  • Basic understanding of multi-channel marketing across the customer journey is required.
  • Work authorization now or in the future, are not eligible for hire.

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