Web Marketing Lead

Plaid

Actively hiring Verified listing
San Francisco, US Posted 39 days ago $178,800–$241,200 / year
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At a glance

AI generated

TL;DR

The Web Marketing Lead at Plaid is a senior-level position within the Growth Marketing team, responsible for transforming plaid.com into a best-in-class growth engine. This hands-on leadership role involves defining and executing strategies to enhance product discovery, education, and conversion for millions of developers, businesses, and consumers globally. Key responsibilities include owning website performance metrics, building and managing a high-performing web marketing team, driving experimentation programs, and improving end-to-end user journeys. The ideal candidate has extensive experience in growth marketing, with deep expertise in web analytics, A/B testing, and cross-functional collaboration. Familiarity with B2B SaaS, fintech, or developer-facing products is preferred, along with proficiency in modern CMS tools and experimentation platforms. This role demands a strategic mindset coupled with technical acumen to optimize Plaid's digital presence for maximum impact and revenue generation.

Skills

GA4 Optimizely Mixpanel Contentful Webflow HubSpot Marketo Segment HTML CSS CMS SEO AEO CDP Terraform Python JavaScript Docker Kubernetes CI/CD

What you'll do

  • Define and execute the growth strategy for plaid.com to enhance performance across all web pages.
  • Build and lead a high-performing team responsible for web marketing, SEO, content management, and experimentation.
  • Drive continuous optimization through rigorous A/B testing and measurement frameworks to improve conversion rates.
  • Improve end-to-end user journeys by removing friction in acquisition, education, and conversion flows.
  • Develop and maintain the central narrative strategy for plaid.com, ensuring visual and thematic consistency.

What we're looking for

  • Over 10 years of experience in growth marketing or product-led growth roles with increasing leadership responsibility.
  • Proven track record of scaling a website as a measurable growth and revenue channel, including specific CRO wins.
  • Experience driving pipeline and conversion through web optimization and experimentation.
  • Strong leadership skills in building and managing high-performing teams.
  • Deep expertise in web analytics, A/B testing platforms, and experimentation frameworks.
  • Cross-functional collaboration experience with Product, Engineering, Design, and Sales.

Market check

Salary context

This $178,800–$241,200 range sits above 58% of similar postings on FindRole.

Peer median band

$154,500–$230,000

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$163,900–$230,200

Middle half of comparable postings.

Based on 239 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Plaid

Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure

Plaid currently has 127 open roles on FindRole.

Listed pay typically runs $186,000–$262,800 across 127 roles with salary data.

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