As an Email Marketing Developer at Fiserv, you will join the Demand Generation team within Global Brand and Communications, where you will design and manage email campaigns using Marketo. Your daily tasks include creating templates, implementing personalization, designing landing pages and forms, setting up lead nurture programs, managing lead scoring, and establishing automation workflows. You must understand email best practices and provide insights for campaign optimization while collaborating with stakeholders to ensure campaigns meet project objectives. The role requires 3+ years of experience in email marketing using Marketo, proficiency in HTML, CSS, JavaScript, and familiarity with tools like Adobe Workfront, Stensul, Figma, and Adobe Experience Manager. Additionally, knowledge of compliance standards such as CAN-SPAM and GDPR is essential.
Build and manage Marketo campaigns including email programs, webinar campaigns, and nurture campaigns.
Create lead nurture programs, smart lists, and audience segmentation for targeted campaign execution.
Configure automation workflows and trigger-based campaigns to enhance lead management and follow-up processes.
Test emails, landing pages, forms, and campaign assets across various platforms to ensure functionality.
Monitor campaign results using key performance metrics and provide recommendations for optimization.
Maintain marketing database quality through lead tracking, suppression management, and troubleshooting issues.
Collaborate with stakeholders to understand requirements and support campaign creation in Marketo.
What we're looking for
3+ years of experience in email marketing and Marketo for campaign execution.
Expertise in HTML, CSS, JavaScript for coding and editing email assets.
Proficient in testing, troubleshooting, and optimizing email campaigns and landing pages.
Knowledge of email marketing best practices and compliance standards like CAN-SPAM and GDPR.
Experience with project management tools such as Adobe Workfront.
Marketo Certified Professional or equivalent certification required.
Market check
Salary context
This listing doesn't show a salary. Similar roles on FindRole typically pay
$142,320–$214,950.
Peer median band
$142,320–$214,950
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$149,262–$211,200
Middle half of comparable postings.
Based on 240 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Fiserv
Fiserv is a global leader in financial services technology, providing core banking platforms, payment processing, digital banking, and merchant acquiring solutions to financial institutions and businesses. Industry: Financial Technology & Payments
Fiserv currently has
87 open roles
on FindRole.
Listed pay typically runs
$110,000–$186,000
across 58 roles with salary data.