Content Lead

What you'll do

• Define and scale Plaid’s content strategy to drive brand awareness.
• Build and manage a high-functioning editorial operation for consistency across channels.
• Own and execute Plaid’s editorial calendar on all owned channels.
• Oversee organic social strategies to develop an engaging brand presence.
• Measure content performance and use data to inform strategic decisions.
• Manage and mentor the lean content team and external agencies.

What we're looking for

• 15+ years of content marketing or editorial experience, preferably in B2B or fintech.
• 8+ years managing high-performing content teams and agencies.
• Strong editorial judgment with ability to enforce quality standards consistently.
• Exceptional writing skills for creating compelling narratives on complex topics.
• Analytical skills to assess content performance and drive strategic improvements.
• Flexibility to handle both strategy development and execution effectively.