The Web Marketing Lead at Plaid is a senior-level position within the Growth Marketing organization, responsible for transforming plaid.com into a premier growth engine. This hands-on leadership role involves defining and executing strategies to enhance product discovery, education, and conversion for millions of developers, businesses, and consumers globally. Key responsibilities include optimizing website performance across various touchpoints, leading a high-performing team, driving experimentation, and improving user journeys from initial visit through activation. The ideal candidate will have extensive experience in growth marketing, web optimization, and cross-functional collaboration with Product, Engineering, Design, and Sales teams. Proficiency in tools like Google Analytics 4, Mixpanel, Optimizely, and modern CMS platforms is essential, along with a strong background in SEO/AEO and technical expertise in HTML/CSS. This role demands deep knowledge of B2B SaaS and fintech markets, as well as the ability to drive measurable growth and revenue through web initiatives at scale.
Skills
GA4
Optimizely
Mixpanel
Contentful
Webflow
HubSpot
Marketo
Segment
HTML
CSS
CMS
SEO
AEO
PLG
CDP
B2B SaaS
Fintech
API-driven websites
Cross-functional communication
User research
Behavioral analytics
What you'll do
Define and execute the growth strategy for plaid.com to enhance performance across various web pages.
Build and manage a high-performing team focused on web marketing, SEO, content management, and experimentation.
Lead continuous optimization efforts through rigorous A/B testing and measurement frameworks to improve conversion rates.
Improve end-to-end user journeys by removing friction in acquisition, education, and conversion flows for both developers and businesses.
Develop a centralized narrative strategy for plaid.com, ensuring cohesive web experiences that align with product positioning.
What we're looking for
Over 10 years of experience in growth marketing or product-led growth roles with increasing leadership responsibility.
Proven track record of scaling a website as a measurable growth and revenue channel, including specific CRO wins.
Experience driving pipeline and conversion through web optimization and experimentation.
Strong leadership skills for building and managing high-performing teams.
Deep expertise in web analytics tools (GA4, Mixpanel) and A/B testing platforms (Optimizely).
Cross-functional collaboration experience with Product, Engineering, Design, and Sales.
Market check
Salary context
This
$178,800–$241,200
range sits above
58%
of similar postings on FindRole.
Peer median band
$154,500–$230,000
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$163,900–$230,200
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Plaid
Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure
Plaid currently has
127 open roles
on FindRole.
Listed pay typically runs
$186,000–$262,800
across 127 roles with salary data.
Content Marketing
B2B Marketing
Fintech Marketing
Editorial Management
SEO
Social Media Strategy
Analytics
Project Management
Team Leadership
Copywriting
Storytelling
Data Analysis
Editorial Standards
Digital Content Creation
Brand Awareness
Demand Generation
Cross-Channel Alignment
Process Improvement