Staff Product Manager I, Ad Serving

Lyft

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$176,000–$220,000 / yr
Posted
112 days ago
Freshness
Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $211k
This role $198k
$166k most similar roles pay here $268k

This role pays less than 64% of similar roles. Most pay $179,687–$241,750 — the shaded band above. At the midpoint, this role pays about $198k versus about $211k for comparable roles.

Based on 240 similar postings.

Employer

About Lyft

Lyft is a transportation network company offering ride-hailing services across the US and Canada.

Lyft currently has 27 open roles on FindRole.

Listed pay typically runs $148,000–$185,000 across 23 roles with salary data.

Most-posted roles

View all roles at Lyft

At a glance

TL;DR · Staff Product Manager I, Ad Serving

The Staff Product Manager I, Ad Serving joins the Ad Serving team to architect and reimagine the platform powering the delivery of ads to riders. This role involves developing strategy, building roadmaps, and leading a core team of engineers and data scientists to scale the advertising business. The manager will own products from ideation through launch, manage yield across direct and external supply channels, and align cross-functional partners like Sales, Legal, and Finance. Key responsibilities include defining success metrics based on market research and managing complex project interdependencies. Required expertise includes real-time bidding or ad serving domains, specifically in areas such as ad decisioning logic, targeting systems, scoring, ranking, advertiser optimization, yield optimization, and integrations with SSPs and DSPs. The role focuses on solving the challenge of delivering contextually relevant ads during transportation journeys.

What does a Product Manager earn in New York?

Median $196400 from 274 postings across 43 companies.

See salary data

What you'll do

  • Develop the strategy, roadmap, and objectives for the Ad Serving platform.
  • Lead a core team of engineers and data scientists to execute the product vision.
  • Manage the full product lifecycle from initial ideation through development, launch, and maintenance.
  • Implement a holistic yield management approach across direct demand and external supply channels.
  • Align cross-functional partners in Sales, Legal, Finance, and Operations toward shared goals.
  • Define success metrics and roadmap based on data analysis, market research, and usability studies.
  • Advocate for advertiser needs and ensure their requirements are met at all levels of the company.
  • Communicate priorities, experiments, and technical decisions to both internal teams and executive leadership.

What we're looking for

  • 8+ years of product management experience.
  • Proven track record of launching and scaling ad platforms from 0 to 1.
  • Deep expertise in real-time bidding or ad serving domains.
  • Experience with ad decisioning, targeting systems, scoring, ranking, advertiser optimization, yield optimization, or SSP/DSP integrations.
  • Ability to manage project ambiguity, complexity, and interdependencies in an organized way.
  • Strong communication skills for communicating with internal teams, executives, users, and the press.
  • Experience leading post-launch optimizations and developing testing strategies.
  • Ability to define and analyze metrics that inform product success.

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